BRAND NEWS


Ferrero announces exclusive global partnership with


Netflix


The Ferrero Group has revealed plans to bring a new Wonka range to market, alongside a new collaboration with Netflix. Ferrero’s research and development


teams and creative laboratories have been working behind the scenes to continue to carefully bring to life a truly iconic universe. Ferrero acquired the exclusive confectionery rights to the Wonka brand in 2018. Drawing on decades of confectionery expertise, these teams have explored new recipes translating the wonder of Wonka into exciting innovations rooted in the signature Ferrero standards of quality, creativity and craftsmanship. Alessandro Rapali, Premium Chocolate


President at Ferrero Group, said: “We’re excited to be introducing a new Wonka family of products, starting with chocolate,


sugar confectionery and ice cream. For generations, Charlie & The Chocolate Factory has been part of popular culture; our ambition is to apply the Ferrero lens to the Wonka universe and to bring fresh new energy to the seasonal aisle. Behind the scenes, our research, development and innovation teams have been carefully leveraging decades of experience in real chocolate factories, applying Ferrero’s signature quality and craftsmanship, and bringing to life a new Wonka world – one that we can’t wait to offer to Wonka fans.” With products set to hit the UK and Irish


market from this autumn, Ferrero will offer fans the opportunity to enjoy extraordinary combinations of Wonka flavours, textures and shapes across multiple categories, starting with chocolate, sugar confectionery


Haldiram’s launches mango and pistachio summer sweets


Haldiram’s has unveiled two new seasonal sweets for summer 2026, introducing Mango Marzipan and Pistachio Modak Marzipan to its UK confectionery range. The launch comes as UK consumers


increasingly seek fruity, globally inspired flavours and premium dessert experiences, with mango and pistachio emerging as standout flavour trends across confectionery and snacking. The new products have been developed for sharing, gifting and summer entertaining, combining traditional Indian sweet-making influences with contemporary flavour profiles. Mango Marzipan is a gluten-free almond marzipan sweet with a mango centre, blending rich marzipan with bright tropical notes designed for summer occasions and celebrations. Pistachio Modak Marzipan reimagines


the traditional modak shape through a modern


confectionery approach. The gluten-free sweet combines pistachio


flavour with artisanal textures aimed at consumers seeking indulgent, premium- style desserts. Rhea Agarwal, Head of Business Development UK & EU at Haldiram’s, said: “We’re seeing strong momentum behind tropical and pistachio flavours across confectionery, desserts and snacking. Mango brings a fresh and vibrant flavour profile for summer, while pistachio continues to resonate with consumers looking for indulgent and premium experiences. These launches reflect how traditional sweets can evolve through contemporary flavours and formats.” Pistachio in particular continues to gain


traction within premium confectionery, fuelled by growing consumer interest in globally inspired desserts and trends such as Dubai-style chocolate products. And mango has featured in major launches across the cakes and biscuits category


recently, too. The new sweets are part of Haldiram’s


broader focus on modernising traditional confectionery formats for contemporary UK consumers while retaining authentic flavour influences.


and ice cream. Products will be available in the UK and Irish market as well as in other markets including the US, France, Italy and Germany – leveraging strong Wonka brand awareness, and Ferrero’s capabilities to drive market impact. The new family of products will reflect


the same principles of creativity, curiosity and wonder still fueling the books and films consumers have known and loved for generations. Filippo Zuffada, Senior Director of


Consumer Products, International at Netflix, added: “Together, with the magic of our upcoming entertainment and Ferrero’s world-class portfolio, we’re giving fans a delectable new way to experience the wonder of Wonka on screen and on shelves around the world.”


MAY 2026 • KENNEDY’S CONFECTION • 9


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