SMART AND CONNECTED PACKAGING


A WRAPPER A


MORE THAN


The confectionery sector is emerging as a vivid testbed for digital engagement, supply-chain intelligence and innovation shaped as much by lessons learned as by breakthroughs achieved.


s global commerce increasingly digitalises and sustainability imperatives tighten, packaging has


evolved from a passive product wrapper into an active interface between products,


brands, consumers and


supply-chains. The smart packaging market—encompassing intelligent materials, embedded sensors, digital interfaces and connected experiences— is projected to expand robustly across 2025 and 2026, with multiple sources showing significant growth potential. One market study pegged the global smart packaging materials market at approximately $26.15 billion in 2025, anticipating strong continued growth through the end of the decade, driven by e-commerce demand, sustainability priorities and IoT-enabled innovations. Another research perspective estimates the connected packaging sector alone


52 • KENNEDY’S CONFECTION • DECEMBER/JANUARY 2025/26


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