Feature: Consumer electronics


feature e-learning modules involving professional AV equipment, enhancing the Asia Pacific consumer electronics market share.


5. US audio device market will gain a considerable share in North America With audio devices featuring latest upgrades such as AI-interfaced noise cancellation and long-distance wireless connectivity options, strong prospects of growth are created for leading audio system manufacturers, including Sony, Sennheiser Electronic and Apple. In keeping with these trends, Nureva


announced its collaboration with Crestron Systems in February 2022, to deliver a superior conferencing experience. Teir collaboration aims to solve persistent and frustrating hurdles associated with poor audio performance experienced during online meetings and classes.


6. Increasing adoption of kitchen appliances across North America Triggered by the trending focus toward home and kitchen renovation activities, the North American consumer electronics market will substantially grow to 2027. Noting the growing popularity of smart kitchens across the US, industry players have been launching fully-equipped kitchen suites at reasonable prices. “Fully-equipped” includes dishwashers, induction cooktops, convection wall ovens, microwave ovens, refrigerators and over-the-range microwave ovens. Sharp USA and Whirlpool, for


example, have also added promotional discounts to capitalise on the trend. Since these suites ensure optimal efficiency, comfort and reduced cooking and cleaning times, Canadian and American customers have been investing in these packages. In practice, such promotional packages have delivered savings up to $3,200 for US customers.


The processors in consumer electronics At the heart of many consumer electronics devices are microprocessors,


www.electronicsworld.co.uk October 2022 19


with some more sought after than others. For example, Apple’s M1 and


A15 Bionic processors offer top performance, not only in desktop and laptop computers but also smartphones and wearable devices. Apple’s iPhone 13 now uses the A15 Bionic processor – a 5nm device with a neural network engine consisting of some 15 billion transistors and being 75% faster than the Qualcomm’s Snapdragon 888. Qualcomm and HiSilicon have upped


the ante by further improving their families of mobile processors to stay on top of the market trends.


The A15 is a 64-bit ARMv8 six-core


processor with two high-performance cores, called Avalanche, and four energy- efficient cores, called Blizzard. Apple states that A15 makes the iPhone 50% faster than the that of the competition, and 8% faster than its own A14 processor. The A15 includes dedicated neural


network hardware that Apple calls a “16- core neural engine”. The processor has an integrated GPU designed by Apple with five cores for the iPad Mini 6, iPhone 13 Pro and Pro Max models, whilst one GPU core is disabled in the iPhone SE (3rd generation), iPhone 13 and 13 Mini, resulting in a four-core GPU for these models. Apple also claims that with a five-core GPU it can perform 50% faster than the competition and with four cores, 30% faster at a clock speed of 1.20GHz. Even though the A15 stands out


because of its advanced technology, Qualcomm’s Snapdragon 888+ also has its charms. Also built on a 5nm process, this 64-bit eight-core processor with a clock speed to 3GHz is made by Samsung. It also has Qualcomm’s Adreno 660 GPU with a clock speed of 840MHz. Apple and Qualcomm processors have


Apple A15 vs Snapdragon 888+ Apple’s A15 processor was launched in September 2021 for its products. It’s a 5nm processor manufactured by TSMC, with a clock speed of 2.93GHz in iPad Mini 6 and 3.23GHz in iPhone 13 Pro.


different specifications, but both share a type of cellular modem and radio front end – the Qualcomm X60 5G. Qualcomm processors are mostly used


in Samsung smartphones and tablets, optimised to work efficiently with Samsung hardware.


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