NEW TO THE MARKET


that our players can discover them first. Those who create a Comparasino account can have these brands drop into their portal so they can sign up and play right away. We are also very much on the side of the player and treat them with the respect they deserve. Ultimately, our role here is simple and that is to match players with the online casinos that offer what they are looking for or, as we like to say, those that hit their jackpot.


What are the benefits to players and online casinos?


Simple. Comparasino allows players to find the best brands for them quickly, while for the casinos we partner with, they can access quality players that sign up to their brand already knowing it offers what they are looking for. Players spend way too long looking for casinos and bonuses, and when they do discover new brands to play at and offers to claim, they often drop off quickly after realising the casino doesn’t hit the market in the areas that matter to them most. Comparasino stops this from happening.


You currently only include UK licenced casinos; do you have plans to expand this? Not at the moment. We are a UK company and team, and we know the UK market inside


We believe that UK players deserve better than the current crop of


comparison sites available to them


out. We actually see this as a competitive advantage, with many of our rivals based outside of the country – this can result in a bit of a disconnect between the comparison site and its users. That’s not to say we won’t look to expand the Comparasino brand into other markets in the future, but we want to achieve our goal of climbing into the top tier of UK casino comparison sites before making moves elsewhere.


Moving forward, how will you evolve Comparasino.com?


We have a solid development roadmap for the coming 12 months that will include the launch of the Comparasino blog. This is a place where players can learn more about the people and companies behind their favourite online casinos, games, payment providers and so on. It will be packed with interviews with the biggest names in the industry, as well as opinion pieces, explainers and more. We will also be enhancing our recommendation engine, making it easier and faster for players to find the best casinos and bonuses for them. Of course, we are always looking to add more casinos to the site so that our players have the widest selection of brands to browse, compare and play at.


GIO MARCH 2024 7


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