CONTENTS


That’s a wrap for the final edition of ICE in London! For years the capital has been recognised as the hub for land-based casinos and the online gaming sector. Businesses would spend months gearing up for the next edition of the show in London, ready to showcase their latest innovations in the halls of ExCeL. Moving forward, the industry is now looking forward to the highly anticipated relocation to Barcelona. In our ‘ICE Review’, we spoke to a number of exhibitors to hear their thoughts about the end of an era in London and a new beginning in Barcelona.


4 NEWS The latest news from the sector.


6 NEW TO THE MARKET We delve into the launch of a new casino comparison site.


8 TREND TALKS


Desislava Stranska, senior business development manager gaming vertical at PXP Financial, spotlights the upcoming trends you need to know about.


10 APPOINTMENTS


Who’s moved where in the industry. 11 ICE REVIEW


We spoke to ICE exhibitors to hear their thoughts on the monumental industry event.


14 COMPANY FOCUS


Jonathan Martini, senior sales manager at Endorphina, participates in a Q&A with GIO.


15 PRODUCT SHOWCASE


The hottest new slot and mobile games on the market. 17 AI


Andy Mace, head of casino personalisation at Vaix, delves into the world of AI-driven personalisation tools.


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Elsewhere in this issue you’ll find our ‘New to the Market’ feature covering the launch of a new casino comparison website. Founder and managing director, Martyn Hannah highlights the new website as a “contender” in the casino comparison space so it is definitely one to look out for. We also spoke to Endorphina about the business’ plans and goals for 2024.


Later in this issue, we’ve included key insights from PXP Financial in our ‘Trend Talks’ feature. The iGaming sector is ever-changing and striving to stay ahead is more important than ever before. In this article, you’ll find all of the upcoming trends you need to know about. One key trend highlighted by PXP Financial is the role of AI in the iGaming space. The growth of AI is exponential and operators must optimise their use of technology. Andy Mace, head of casino personalisation at Vaix, elaborates on this in a great article on the use of AI-driven personalisation tools.


I hope you enjoy the issue! Anjali


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GIO MARCH 2024 3


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