CONTENTS 4 ONLINE NEWS
The latest updates from across the iGaming sector 7 ICE PREVIEWS
A look at some of the new products, tech and solutions due to launched at the industry showcase in Barcelona this month
26 MARK MCGUINESS COLUMN
Predictions for 2025 and second half of the decade as the marketing landscape for both land-based and online casinos experiences significant evolution, driven by the narrative to create seamless, frictionless and integrated experiences that engage today’s hyper-connected players
We’ve hit the ground running this year and been busy putting together this special ICE Barcelona 2025 preview issue packed with articles from leading suppliers in the industry, designed to give you a flavour of what to expect at the show. There’s a lot of excitement around the event as it moves to its glamorous new location, and with so many new games due to be launched and so much innovative technology on display, it’s sure to be a great show and one not to be missed. I can’t think of a better way to start the new year, as the industry comes together to celebrate successes of the last 12 months and look forward to what looks set to be another exciting year of iGaming growth.
Barcelona is also the location for the European Casino Awards and our brand new European iGaming Awards events. The European iGaming Awards focus on recognising innovation from across the online gaming sector. Organised by Datateam Business Media, publishers of Gaming International Online and Casino International, and taking place on Tuesday 21 January, alongside ICE Barcelona, this new prestigious event will serve as a prime opportunity to reward the innovative operators and suppliers, as well as the incredibly passionate professionals at the heart of the iGaming business.
With so many amazing new products, incredible technical developments, continued innovation and welcome growth in this vibrant industry, now seems like the right time to launch these new awards, and I can’t wait to welcome you to the event and join in celebrating your success. Please visit the event’s website at
europeanigamingawards.co.uk for more details and I look forward to seeing you there. In the meantime I wish you a happy, healthy and prosperous new year!
Neil Mead, Editor GIO 4 9 22
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GIO JANUARY 2025 3
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