ICE PREVIEW Putting on a great live show
Pragmatic Play always puts on a great show at ICE – and 2025 will be no exception as the
showpiece industry event heads to Barcelona for the first time.
T
he multi-product supplier will showcase its award-winning range of iGaming content in unique style, with visitors to stand 2F20/30/40 able to experience a number of highly entertaining, immersive, and interactive areas.
LIVE CASINO IN FULL FOCUS Not only will attendees be able to navigate a market-leading portfolio of live tables from a dedicated viewing point, but they will also have the opportunity to design fully customised and branded live environments using Pragmatic Play’s popular and powerful Smart Studio solution.
In addition, guests can enjoy the latest and greatest game shows, with the much-anticipated Fortune Roulette on display alongside another exciting release. This area of the stand will be fully interactive, drawing visitors into the new game show’s thrilling bonus rounds. Synonymous with legendary games such as Gates of Olympus, Sugar Rush, and Sweet Bonanza, Pragmatic Play will naturally feature slots at ICE Barcelona. In fact, attendees will be invited to play games to unlock access to other areas of the stand, including Drops & Wins and CandyLand, where sweet treats will be up for grabs.
DEDICATED SPORTSBOOK STAND
Pragmatic Play will also put the spotlight on its other core products, not least sports. A fully dedicated sportsbook stand will be located at 4C21, where the provider will demonstrate the capabilities of its ever-expanding solution, which recently added player markets and horse racing to its growing product line-up. Twenty twenty-five is set to be a big year for sports products at Pragmatic Play, following a period of rapid growth in 2024.
22 JANUARY 2025 GIO Expect to see a new look for Sweet Bonanza CandyLand at ICE Barcelona Pragmatic Play
will be showing us yet again what makes them everyone’s favourite
ICE is the perfect event for exhibitors to captivate delegates as they gather in one place to kickstart the year, giving us all the chance to catch up with friends old and new as we explore current and future opportunities. While ICE Barcelona 2025 marks the beginning of a new era for iGaming, Pragmatic Play will be showing us yet again what makes them everyone’s favourite on stand 2F20/30/40.
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