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PARIPLAY


Pariplay strikes Lightning Gaming deal


US-based games studio opts for Pariplay’s Ignite to launch their entire portfolio online


…we


anticipate this collaboration will help us reach an even wider customer base as we continue to evolve from land-based casinos to the online space


P


ariplay, the aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has announced a partnership with Lightning Gaming, a Pennsylvania-based games supplier. Through the agreement, Lightning Gaming, which has over a decade of experience delivering high-quality games to land-based players in the US, will take advantage of Ignite Studio’s industry leading tools and resources to springboard into the global regulated online casino market.


Providing slot machines to some of the top casinos throughout North America, Lightning Gaming is one of the fastest growing gaming companies in the United States. It has produced some of the most unique gameplay experiences in the industry, delivering a great value proposition for both casino operators and players alike. The already impressive catalogue and promising growth momentum of Lightning Gaming will, in tandem with Pariplay’s servers, licenses and customer infrastructure, extend the reach of the brand across global online regulated markets, allowing online slot enthusiasts 


 Skillzzgaming and has since cemented itself as a leading choice for independent gaming studios, adding Jade RabbitStudio, Playlogics and now Lightning Gaming to its roster of clients. With its turnkey, streamlined solution, Ignite empowers game developers by delivering on the collective  licensing and immediate global distribution to US and European regulated markets through the Fusion aggregation network.


Engaging titles from Lightning Gaming that will be made available through Pariplay Ignite include the Screaming Links series of games which is comprised of Great Balls of Fire, Hua Mulan, Snow White, Jungle Jackpots, Si Xiang, Zuo Ci, Ziang Jiao, Luck of the Irish, Bierferer and Scarabs of Egypt. In addition, Pariplay is also planning on rolling out 10 more games from Lightning Gaming over the coming months.


Brian Haveson, CEO at Lightning Gaming said: “Partnering with Pariplay by way of its Ignite development programme is a crucial step for our brand as we continue to expand our presence throughout the global gaming market. Since its launch in 2016, Ignite has been essential in empowering developers to be more effective in their roles, and we anticipate this collaboration will help us reach an even wider customer base as we continue to evolve from land-based casinos to the online space.” Adrian Bailey, Managing Director at Pariplay, said: “Lightning Gaming has already cultivated an impressive industry presence and we are looking forward to helping them extend it even further through our ignite studio development programme. Their decision to partner with  value we can bring to Lightning Gaming via our technical strength, large-scale distribution and fully regulated market footprint.”


58 NOVEMBER 2020 GIO


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