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ONLINE NEWS


PlayStar names Per Hellberg as CEO


PlayStar, the online casino brand set to make its New Jersey market debut later this year, has named Per  industry veteran who most recently served as the 


 and Chairman of Readly, taking the business from start-up and putting it on the path to being listed on 


Hellberg’s industry experience is extensive; he joined Nordic Gaming Group (NordicBet) as Chief   Over the next three years the business grew


 


Hellberg will now spearhead PlayStar’s ambitious plans for the regulated US market, starting with its New Jersey debut with additional state launches 


At the heart of PlayStar’s offering is the immersive experience that visitors receive each and every time  This will be achieved through personalisation, engagement and exemplary customer support that makes players feel like they are the star of the show 


 PlayStar, said: “I am delighted to join PlayStar as the team gets ready to launch into the New Jersey 


“In PlayStar I see a challenger brand that has what it takes, both in terms of product and management team, to become a major player in  “I also believe PlayStar presents a tremendous opportunity for investors looking to leverage the gigantic potential in the US market and I look forward to working closely with them as we grow  Adam Noble, Executive Vice President at PlayStar Casino, said: “It is a great time for Per to join PlayStar as we get ready to bring our concept to market and really start to build momentum behind 


“With Per’s expertise and experience in online  space and of course corporate leadership, it’s the perfect time for Per to join and set the company up 


Greentube enters Poland with Total Casino by Totalizator Sportowy


 has made its market entry into Poland after taking its content live with Totalizator Sportowy’s brand Total 


The deal means the supplier’s online and mobile versions of iconic titles such as Sizzling Hot, Book of Ra and Lucky Lady’s Charm are now available for the   set to be integrated with Total Casino are top- performing titles from Greentube Collections, an exclusive portfolio encompassing all the supplier’s  distribution channel perfectly complements  rollout of its top performing VLTs with Totalizator   


State-owned Totalizator Sportowy is the only operator legally entitled to offer online casino games in Poland and the Total Casino brand has experienced impressive growth since it launched 


4 MARCH 2021 GIO


The entrance into the online market in Poland   year and the supplier’s continued expansion in Europe and Latin America, with Germany and the Netherlands on the horizon in addition to the   “Totalizator Sportowy’s casino brand is very well-respected by players in Poland, and to be selected as an online partner is further evidence that we are a market-leading force when it comes to iGaming content across a wide range of regulated   partnership shows our commitment to expanding 


 Totalizator Sportowy, added: “We are constantly developing our offer and we want our clients to experience the best entertainment from the best  


ESA Gaming, the innovative games provider, has partnered with BetConstruct to add its EasySwipe games portfolio to the supplier’s leading aggregation 


BetConstruct’s operator partners will soon have access to ESA Gaming’s growing portfolio of lightweight mobile titles that have been proven to help sportsbooks prolong brand loyalty and add 


ESA’s swipe-in titles offer bettors an easy way to play casino games within a sportsbook without disrupting the betting  casino games such as Roulette and Blackjack as well as player-favourites Fruit 


BetConstruct is an award-winning provider of online and land-based gaming   third-party suppliers as well as proprietary content and boasts a vast network of 


The agreement will see ESA Gaming


 footprint following a successful few months which has seen the supplier strike deals with  Zorica Smallwood, CEO at ESA Gaming, said: “BetConstruct offers a premium aggregation platform and work with leading operators across the world and we are thrilled to now add our offering to their 


“As well as our existing titles, the EasySwipe portfolio will expand with new games this year and we are certain they will be a hit with BetConstruct’s partners and 


 PR Department at BetConstruct, said: “ESA Gaming’s portfolio adds new and unique content to our aggregation platform that  Our aggregation platform features a great mix of innovative and exciting content and by adding ESA’s games, we further 


ESA Gaming’s content to be added to


BetConstruct


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