INDUSTRY INTERVIEW: KATE CHAMBERS - THE GAMING BOARDROOM


fragmented. We need a collaborative approach involving operators, regulators, and technology providers working transparently together. Leveraging technology to identify and mitigate harm, robust education initiatives, and stringent regulatory compliance must become the norm rather than the exception.


I also believe that how we talk about RG (responsible gambling) needs to change. should we actually talk about ‘safer gambling’ and share responsibility with the entire set of stakeholders? Yes is the answer it’s just how we do this and get buy-in that is the challenge.


How can companies strike the right balance between business growth and maintaining ethical standards when it comes to responsible gambling practices? Balancing growth and ethics involves embedding responsible gambling practices into the core business strategy rather than treating them as compliance checkboxes. Companies that are thriving in the long term view responsible gambling as integral to sustainable growth, fostering trust with players, regulators, and society. Practical solutions include investing in advanced data analytics for early harm detection, empowering staff through dedicated training, and aligning incentives to reward responsible behaviours across the organisation. I really feel that if you adopt these strategies, then the money will come, and as the industry matures, companies that do this will survive and be the ones left.


In such a competitive and rapidly evolving industry, how crucial is it for professionals and businesses to maintain a strong presence on social platforms like LinkedIn? Social media, particularly LinkedIn, is essential for visibility, networking, and reputation- building in iGaming. It enables professionals to demonstrate expertise, engage in industry conversations, and build meaningful relationships beyond traditional channels. A strong online presence can differentiate individuals and brands, foster trust, and open doors to collaborations and partnerships that might otherwise never materialise. It’s your window to the B2B sector and should follow the same rules as other social media platforms. Honesty and integrity are vital, and look at it as brand building alongside attracting players or suppliers.


What strategies have you seen work well for personal or brand growth on social media within the iGaming sector? Effective strategies focus on authenticity, consistency, and providing genuine value.


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According to Kate, physical events like the European iGaming Awards complement digital engagement by providing an essential human element


Regularly sharing thoughtful insights, industry trends, and honest refl ections resonates far more than purely promotional content. Encouraging open dialogue and actively engaging with the community by commenting, questioning, and supporting peers builds trust and credibility. Being genuinely helpful, approachable, and


My advice is to prioritise learning continuously and remain genuinely curious about the industry’s evolving dynamics.


- Kate Chambers


responsive positions brands and individuals as reliable thought leaders. You also need to understand where your audience is and tailor a message for the platform. How many ads have I seen on LinkedIn to attract players when in reality it’s a business platform? Those ads should be on Facebook, Instagram, or a platform where your players are. Just saying!


What advice would you give to someone new to the iGaming industry who wants to make a lasting impact - whether as a professional, entrepreneur, or innovator? My advice is to prioritise learning continuously and remain genuinely curious about the industry’s evolving dynamics. Build relationships authentically, ask thoughtful questions, and listen actively. Stay open- minded to change and be agile in adapting your approach. Remember, meaningful impact comes from solving real problems, understanding deeply the needs of your audience, and consistently adding value to the community you serve.


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