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T
he transportation industry has trav- elled a winding road in 2024. Hopes for a swift recovery from the turbu- lence of previous years met lingering economic headwinds, geopolitical uncertain- ties, and persistent challenges that kept the sector in a state of cautious anticipation. As we embark on the journey into 2025, the path ahead promises exciting opportunities and demanding obstacles for those navigating the global supply chains.
While optimism persists for a gradual return to equilibrium, staying ahead of the curve demands a keen understanding of the forces shaping the industry.
Here are Trimble’s predictions for the trans- portation sector in 2025.
THE SUSTAINABILITY PRESSURE WILL REMAIN
Driven by a confluence of factors – stricter environmental regulations, rising fuel costs, and growing consumer awareness – sustainability is no longer a trend; it is a considerable pressure on the transportation industry’s shoulders.
In 2024, electric and alternative fuel vehi- cles were not the success stories they set out to be, and while investments will continue to grow, the challenges and scepticism will remain in 2025.
Instead, companies focus on sustainability by improving their operational efficiency. This means using technology, data, and AI to reduce empty miles and wasted time, making the whole operation – and thus the supply chain – more sustainable.
Collaboration with suppliers and carriers committed to sustainability will also become increasingly important from a branding stand- point. Building green supply chain partnerships will be crucial in reducing environmental im- pact, enhancing brand reputation, and attract- ing environmentally conscious customers.
THE AI REVOLUTION: FROM AUTOMATION TO AUTONOMOUS DECISION-MAKING fantasy; it’s rapidly becoming the engine driving -
nology. While 2024 saw companies experiment with basic AI-powered automation, 2025 will leap towards more sophisticated applications. Expect to see AI move beyond simple tasks such as route optimisation and into the realm of autonomous decision-making. By ana- lysing vast amounts of data, advanced algo- rithms will be able to adjust their routes as real-time conditions change, such as changes in road layout or new buildings, or changes in driver availability and cost fluctuations. This will also impact price negotiations. Instead of negotiating prices for each shipment indi- vidually with all the counterparts, companies with AI-powered tools can process all the negotiations simultaneously.
Predictive maintenance will become more prevalent, with AI and machine learning algo- rithms analysing data from IoT sensors to antici- pate equipment failures, minimising downtime and optimising maintenance schedules. Finally, as in other industries, AI will assist people by automating time-consuming and er- ror-prone manual tasks. These repetitive jobs can be streamlined to save substantial time and effort, freeing people to perform more im- portant and rewarding responsibilities.
DRIVER SHORTAGES CONTINUE: IS AI THE SALVATION?
The driver shortage of 2024 will continue to cast shadows in 2025. AI will help, but address- ing this complex issue will require a multi- faceted approach that combines recruitment, Attracting new talent to the industry will re- quire a concerted effort to improve working conditions, offer competitive salaries, and in- vest in driver training programs.
At the same time, companies will increasingly turn to automation technologies, such as au- tonomous lorries and robotic warehouse assist- ants, to alleviate the pressure on their people. Optimising driver time will also be a primary point on the agenda. Companies will be looking to use AI-powered technology to minimise de- lays, reduce dwell times at loading docks, and maximise driver productivity to make the most of their existing workforce while improving driver satisfaction and retention.
VISIBILITY: FROM DATA TO ACTIONABLE INSIGHTS
Real-time visibility has become a standard feature in transportation management, but in 2025, the focus will shift from simply seeing where shipments are to extracting valuable in- sights from the data.
This means using the power of predictive ana- lytics to anticipate disruptions, optimise routes, and proactively address delays.
Integrated platforms will play a crucial role in this evolution, connecting TMS, warehouse management systems, driver navigation and of information and optimise decision-making across the entire supply chain.
Data-driven collaboration will also become increasingly important, with companies shar- ing information with partners and customers stronger, more transparent relationships.
EMBRACING 2025 AND BEYOND While 2025 promises a modernised transporta- tion industry with AI-powered abilities, there is a big asterisk attached to all the above mentioned - tation has under-indexed in technology adoption compared to other industries. And, with the coming technology, data, and AI evolution being rapidly adopted, it’s clear that companies that embrace the digitisation of their operations early The journey promises to be both demanding and rewarding, and those who are willing to work together and embrace this technological evolution will be the ones to lead the line in the evolving world of transportation.
transportation.trimble.com
FACTORY&HANDLINGSOLUTIONS | NOVEMBER 2024 5
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