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SUPPLY CHAIN SOLUTIONS


when problems stack up – so everyone loses. Unfortunately,


‘unexpected’ delays are far too common in maritime transportation. The problem isn’t that delays happen ‘too suddenly’ for shippers to act, but that there is a lack of information-sharing within the industry. Shippers routinely lack regular updates on the status of their freight, and if freight has been booked via a third party, tracking information is often completely unavailable. Maritime transportation suffers from endemic


data fragmentation. For instance, to track freight, shippers currently have to ‘call’ different carriers’ APIs individually for each vessel. The technology to fix this problem already exists. In recent years, it has been widely implemented across other transportation modes – to the point where real-time visibility is now becoming standard practice for road freight. In maritime transportation, the key to minimising disruption lies in increasing cross- industry collaboration and boosting the data


maturity of shippers and carriers. Ideally, early impact identification and analysis require shippers to have access to a single source of truth with data from all carriers. Though data fragmentation cannot be fixed overnight, shippers can already implement technologies that offer improved visibility into the location of freight and enable them to predict where future disruption might occur. The bottom line? Shippers cannot control the


climate. Or geopolitics. Or legislative changes. But they can control how they respond to disruption.


Transporeon www.transporeon.com/en


FACTORY&HANDLINGSOLUTIONS | MARCH 2024 39


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