PACKAGING
brands achieve up to 75 per cent weight reduction compared to rigid packaging alternatives, with corresponding reductions in carbon footprint throughout the supply chain. enabling brands and their supply chain partners to maximise product-to-package ratios while minimising waste.
we refer to it as ‘the pack that grows back’. Our approach gives brands a concrete way to reduce their reliance on fossil fuel based plastic materials while maintaining all the performance characteristics they need, and making it commercially viable. But what many don’t realise is the potential
for these materials to not just match but exceed the performance of traditional multi-layer to achieve barrier properties with single- material solutions that would have required the combination of multiple materials just a few years ago. This dramatically shifts the conversation from ‘Can we make it sustainable?’ to ‘Actually, why wouldn’t we?’
LIGHTWEIGHT PACKAGING, HEAVYWEIGHT SUSTAINABILITY packaging’s sustainability story is its sustainable packaging, the conversation often centres on recyclability. That’s certainly a big piece of the puzzle, but
just as impressive are the dramatic reductions in material usage and transportation costs
THE POUCH REVOLUTION packaging continues to be the remarkable growth in pouch formats. From stand-up and side-gusseted designs to shaped and spouted variants, pouches represent perhaps the most versatile and innovative format in our industry. At Clifton, part of the Cartonpack group owned by A&M Capital Europe, our extensive range spans everything from basic centre seal, three- side seal pouches through to sophisticated doy packs and ovenable pouches.
premium shelf presence. As one of the UK’s largest producers of standup pouches, with championing this format for over four decades long before it gained the widespread popularity it enjoys today.
sensitive products or zipper pouches enhancing consumer convenience, we’re seeing brands across food, beverage and consumer goods sectors making the switch from rigid packaging to mono-laminate recyclable materials. In fact, we’ve been developing mono-laminate standup the forefront of recyclable pouch innovation.
…SO HOW DO WE GET THERE? At Clifton, with our solid reputation as ‘the home of innovation’, we’re embracing this evolution by taking a holistic view of
capabilities spanning design, manufacturing and converting, we’re uniquely positioned to help brands navigate this changing landscape mean genuinely passionate, not just paying lip service, combines deep technical expertise with an understanding that every product has its own unique requirements and sustainability goals. Having spent many years as Technical R&D
Director before becoming CEO, I’ve seen and technical excellence sets us apart, as well as how market demands have shifted.
design, manufacturing and converting, we’re uniquely positioned to help brands navigate approach combines deep technical expertise built over more than 40 years, with an understanding that every product has its own unique requirements and sustainability goals. all solution.
materials or technologies alone. It’s about fundamentally rethinking our role in the value chain and our responsibility to both our customers and the planet. The winners in this new environment won’t just be those with the most advanced technology or the greenest credentials, they’ll be the ones who can bring these elements together in ways that create real value for brands and consumers alike. The challenge ahead isn’t just technical, it’s
strategic. And that’s exactly what makes it so exciting. As we look to the future, it’s clear that the most successful packaging innovations will be those that balance sustainability with functionality, cost-effectiveness with environmental responsibility, and technical performance with consumer appeal.
Clifton Packaging
www.cliftonpackaging.com FACTORY&HANDLINGSOLUTIONS | JULY/AUGUST 2025 11
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54
