WAREHOUSING/FACTORIES
footprint. Crucially, they expect this level of personalisation to be delivered with the same speed and reliability as mass-produced goods. To meet these expectations, manufacturers
are increasingly turning to digital twins, advanced analytics, and modular production systems that support rapid customisation design and production has become just as critical as quality and cost competitiveness. Transparency is just as essential. Modern
buyers want real-time insight into pricing, order status, sustainability performance and service availability. Leading manufacturers are responding with AI-driven analytics, digital customer portals and equipment performance tracking tools that deliver end-to-end visibility. This level of openness strengthens collaboration and accountability, creating buyer–supplier relationships that feel seamless rather than transactional.
single source of truth, manufacturers gain a complete, continuous record of what has been designed, sold, built, delivered and maintained. With this visibility, they can anticipate service needs, optimise operations and consistently create greater value for customers across the product lifecycle. The relationship, however, does not end
at delivery. Aftermarket services, upgrades and compliance support are increasingly differentiation. By maintaining a single source of truth throughout the lifecycle, manufacturers retain an accurate record higher equipment uptime and unlocking new revenue opportunities. Lifecycle services transform one-time transactions into long-term partnerships, driving continuous
improvement, innovation and customer loyalty.
ONE SOURCE OF TRUTH FOR CONSUMER CONNECTION By adopting these principles, manufacturers can realign engineering, sales and production around the buyer, not just the product. Those that achieve this shift will deliver experiences buyers expect from their everyday consumer lives. For manufacturers, this represents an opportunity to lead in high-value, high-trust markets where precision and reliability are central. Implementing a truly buyer-centric
manufacturing model–powered by smart factories, connected systems, real-time data insights and AI-driven automation–enables manufacturers to stay closely attuned approach not only strengthens alignment across the organisation but also builds
lasting relationships that extend well beyond the initial purchase, ensuring long-term loyalty and sustained growth. As Europe positions itself as a key area for advanced and sustainable manufacturing, adopting buyer- centric principles will become increasingly essential to remaining globally competitive.
Tacton
www.tacton.com FACTORY&HANDLINGSOLUTIONS | FEBRUARY 2026 31
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