BARCODING, LABELLING & PACKAGING BARCODING, LAB ELLING & PACKAGING NG T
to patients wh injury or diagn
he team at Antalis’ Smart Packaging Centre (SPC) has designed an ergonomic packaging solution for the delivery of vital medical equipment to patients who have just returned home following a life-changing spinal injury or diagnosis.
ergonomic
t Antalis’ Smart Packaging Centre (SPC) has designed an c packaging solution for the delivery of vital medical equipment ho have just returned home following a life-changing spinal nosis
(SPC) has designed an ry of vital medical equipment ng a life-changing spinal
nosis. THE BACKGROUND
THE BAC The bespoke de companies for the-shelf packa however, it pro provided poor p would provide t the equipment Following a c
able to improv was given to fi
CKGROUND
The bespoke design was created for one of the UK’s leading home delivery companies for medical supplies. The company had been using standard, off- the-shelf packaging to package the equipment and accompanying instructions, however, it proved difficult for their customers to open without assistance and provided poor presentation. They were keen to find a more suitable solution that would provide their clients with as positive experience as possible when receiving the equipment. g
esign was created for one of the UK’s leading home delivery medical supplies. The company had been using standard, off- aging to package the equipment and accompanying instructions, oved difficult for their customers to open without assistance and presentation. They were keen to find a more suitable solution that their clients with as positive experience as possible when receiving .
s leading home delivery been using standard, off- accompanying instructions, pen without assistance and a more suitable solution that ce as possible when receiving
Following a consultation with the SPC team to discuss how they might be able to improve their clients’ experience of the home delivery service, priority was given to finding a solution that would be easy to access and open.
consultation with the SPC team to discuss how they might be discuss how they might be y g
ve their clients’ experience of the home delivery service, priority nding a solution that would be easy
ome delivery service, priority y to access and open.
THE SOLUTION
THE SOL The SPC’s pac easy to open, w The design inc customers to o a pull cord and doorways; and handy storage
LUTION
The SPC’s packaging technologists devised a box design that, as well as being easy to open, would also present the contents in a more professional manner. The design incorporates an easy-to-use thumb hole and tear strip that enables customers to open the packaging easily and without dependence on others; a pull cord and castors make it possible for the box to be pulled through doorways; and a secondary box with magnetic enclosure is included to provide handy storage for the apparatus instructions. Use of recycled materials for the
ckaging technologists devised a box design that, as well as being would also present the contents in a more professional manner. corporates an easy-to-use thumb hole and tear strip that enables open the packaging easily and without dependence on others; d castors make it possible for the box to be pulled through d a secondary box with magnetic enclosure is included to provide e for the apparatus instructions. Use of recycled materials for the
design that, as well as being a more professional manner. ole and tear strip that enables out dependence on others; ox to be pulled through closure is included to provide e of recycled materials for the
CUSTOMER EXPERIENCE FOR PEOPLE WITH LIMITED DEXTERITY ENCE FOR PEOP he team at
HOW THOUGHT TOMER EXPERIE
W THOUGHTFUL P TFUL P PACKAGIN
ou th
T GING DESIGN IS IMPRO
NG DESIGN IS IM PLE WITH LIMIT
THE BENEFITS P
re us tr h
le d
MPROVING TED DEXTERITY Y
outer box limits the environmental impact of the packaging. Rigorous testing of the design followed to ensure it achieved the desired goals.
Packaging technologist manager, Jason Poxon, explains how the project really challenged the team to think differently about packaging and how it is used by the end user: “The packaging needed to work not only as a means of transporting goods from one point to another, it had to function on a much higher level too, working for the end user on both a physical and emotional level by helping them to retain a degree of independence at an incredibly difficult time in their lives. The fact that the trials went so well and the positive responses the client has received from their customers, is one of the best demonstrations I have seen of the power of well-designed packaging.”
ackaging technologist manager, Jason Poxon, explains how the project eally challenged the team to think differently about packaging and how it is sed by the end user: “The packaging needed to work not only as a means of ransporting goods from one point to another, it had to function on a much igher level too, working for the end user on both a physical and emotional evel by helping them to retain a degr
t
w it is ns of uch nal y
est
re de
ifficult time in their lives. The fact that the trials went so well and the positive esponses the client has received from their customers, is one of the best emonstrations I have seen of the power of well-designed packaging.”
son Poxon, explains how the project ifferently about packaging and how it is g needed to work not only as a means of o another, it had to function on a much user on both a physical and emotional ree of independence at an incredibly hat the trials went so well and the positive om their customers, is one of the best ower of well-designed packaging.”
ositive Antalis
www.antalis.co.uk www.antalis.co.u uk
uter box limits the environmental impact of the packaging. Rigorous testing of he design followed to ensure it achieved the desired goals.
mpact of the packaging. Rigorous testing of eved the desired goals.
esting of
FA
FACTORY&HANDLINGSOLUTIONS
ORY&HANDLINGSOLUTIONS | DECEMBER/JANUARY 2021 21
ANUARY 2021
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