packaging


the evolution of product labelling:


new trends in sustainability


Product labelling has long been used as an avenue for brands to highlight commitments to corporate social responsibility and demonstrate to retailers and consumers that they meet required ethical standards. The advent of the global FAIRTRADE certification and label in the 1990s is perhaps the most prominent, though by no means the only, example of this. Today, consumers increasingly look to product packaging to find information about brands’ ethical and eco-credentials. Indeed, with an ever-increasing global focus on sustainability, many companies are now exploring new product labelling initiatives which focus specifically on a product’s environmental footprint. However, concerns have been raised that static labelling schemes may offer consumers only part of the picture. In this article, Rob Ellinor, programme manager, Domino Printing Sciences (Domino), explores the challenges faced by brands in managing the demands of the eco-conscious consumer and highlights the role that variable data labelling can play in helping to provide a greater wealth of transparent information about products and supply chains.


UKManufacturing Summer 2022


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