RANGE REVIEW: HARDWARE & PLUMBING
THE BATHROOM SHOWROOM OVERHAULS PRODUCT RANGE
The Bathroom Showroom at City Plumbing has made one of the biggest ever changes to its product range, launching an exclusive entry-level brand, Vitellio, expanding its iflo collection with 1,000 new lines and introducing household name Hansgrohe to its offer.
T
o complement the expansion, The Bathroom Showroom has also launched a revamped Bathroom
Collection brochure with a modern layout and look, easier navigation and improved shopability. These changes, representing the most significant transformation to The Bathroom Showroom since 2011, are a direct response to customer and colleague feedback. The new additions provide a wider selection for bathroom installers and their customers at various price points, plus further investments make it easier to design and shop the collection.
High-quality products The new Vitellio brand, with its entry-level price point, offers a range of high-quality products at an affordable price. From traditional designs to the latest trends, this new brand range from The Bathroom Showroom includes ceramics and baths, furniture, taps and accessories, enclosures and screens, and shower trays.
Building on its popular iflo range, The Bathroom Showroom has added 1,000 new products, including more affordable options, trend-led styles
and improved colour options. Customers will notice a fresh look and feel to the iflo brand, which has been updated to reflect its focus on stylish products that appeal to both luxury and mid-market audiences, excellent availability and dedicated sales service. The Bathroom Showroom has introduced Hansgrohe to its portfolio of brand partners, which include Ideal Standard, Roca and Multipanel. Known for its high- quality, German-engineered designs, Hansgrohe further boosts the range of price points and brands available, making The Bathroom Showroom the go-to location for bathroom fittings, whatever the client’s budget.
New brochure To help homeowners explore the range and fitters easily order what they need, The Bathroom Showroom has created a new brochure focused on simplicity. Inspirational images are combined with new icons to highlight features and benefits, and clearer SKU and product information make ordering straightforward. The Bathroom Showroom has also updated its CAD catalogue with 1,400 3D models, helping to bring bathroom designs to life for clients and aid planning
“Our customers have access to everything they need for a whole range of projects, from budget to luxury.”
and decision-making. Steve Smith, Managing Director of The Bathroom Showroom, which is part of Highbourne Group, says: “Ultimately, we’re here to help the
HOW HOMEBUYERS CAN BOOST BATHROOM SPACE ON A BUDGET
The latest research from Yopa, the full-service estate agents, has revealed just how much more buyers are willing to pay for a property that comes complete with the benefit of an additional bathroom. When it comes to house hunting, the primary concern for most homebuyers is the number of bedrooms a property boasts. However, it’s fair to say that bathrooms comes a close second as perhaps the most essential feature a home requires. However, those looking to secure some additional bathroom space
18 DIY WEEK NOVEMBER 2024
will need to seriously up their budget, as research from Yopa shows that the average asking price difference between a one bathroom and two bathroom property alone comes in at £135,000. The difference in asking price between a two bathroom and a three bathroom property is even greater at £400,000! And, of course, this cost continues to rise the more bathrooms a property boasts. However, there are some more
cost effective ways to secure more bathroom space.
An ensuite is one way to secure
an additional bathroom on a budget and whilst a property boasting such a benefit does command a premium of 4.8%, this equates to just shy of £15,000 in the current market, which is far more manageable than the cost of a whole additional bathroom. Of course, an ensuite will cost you
more depending on where you’re looking to buy, with this house price premium running from £25,498 in London to £7,970 in the North East. But whilst an ensuite may make for a desirable addition to a home, it’s the added bonus of a downstairs toilet that carries more value.
A downstairs toilet is estimated to add 5% to the value of a home, but even still, it means homebuyers can secure that extra slice of bathroom space for just under £15,500.
Visit
www.yopa.co.uk/online- valuation to learn more.
www.diyweek.net
trade. We want to reduce hassle, letting them focus on fitting and creating beautiful bathrooms. These significant changes to our bathroom offering strengthen our ability to do this and are all in response to our customer and employee feedback. “With over 6,000 products in our
brochure, the old style could be difficult to navigate, but the new design is easier to shop, supports the in-branch experience and is more inspirational – vital for when installers are helping their own customers design their new bathrooms.
“On top of the new brochure, the introduction of our entry-level range, Vitellio, the extension of our iflo brand, and the addition of even more products from our branded partners, both old and new, means our customers have access to everything they need for a whole range of projects, from budget to luxury.”
Smith adds: “The brochure and
new product range are just the start. With over 290 showrooms across the UK, we’re investing heavily in updating our branches, and we have plans to enhance our bathroom offering even further with new colour finishes on taps and showers, additional furniture options and new bathroom accessories.”
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