FEATURE: LIGHTING & ELECTRICAL
From smart bulbs that provide detailed colour and brightness selection, to motion sensors and voice-activated controls that enable reactive automation, offering solutions that enhance the functionality of all three types of lighting will provide customers with a more professional result whilst supporting retailers’ commercial objectives.
Sales & marketing
As with all sales techniques, to achieve success with layered lighting, retailers must consider training and education for staff. By
being able to effectively showcase the different dimensions of lighting and demonstrating how products can be used together to create the desired effects, retailers can support customers to achieve a more professional standard of lighting design and increase the likelihood of multi-product sales. Where possible, creating an interactive lighting display that showcases a combination of different lighting layers in a real- world setting is a great idea. A kitchen display, for example, could feature under cabinet lights to illuminate work surfaces (task lighting), recessed ceiling lights (ambient), and LED strips under cabinet bases (accent) to illustrate the impact of layering in action. Incorporating technologies such as smart lighting will also help to demonstrate the functionality and benefits of these innovations first- hand. When customers can see and experience the difference, they’re more likely to be able to decide what types of lighting they need and buy into the concept of layered lighting solutions.
Other marketing techniques such as offering bundles of products
BRINGING LIGHTING VISIONS TO LIFE
For over 30 years, 4Lite has helped its customers find the right lighting solutions for their homes, gardens workspaces and a host of professional projects and applications. Whether they want to create a relaxing ambience in the home, an eye-catching outdoor dining area, a well-lit workspace that helps you focus, or bringing it all to life with innovative smart lighting, 4Lite’s lighting products can bring their vision to life. Its team is dedicated to innovation, investing in research and development facilities around the world to help deliver the latest innovations in lighting design, technology and performance From downlights to smart lamps, battens to bulkheads, lanterns to floodlights, our products go through a rigorous LIAQA testing process allowing 4Lite to deliver outstanding light quality with the majority of products having four years warranty.
For more information, visit
www.4liteuk.com
could also help to drive sales. For example, offering a ‘Bedroom Lighting Set’ including a mix of products such as ceiling lights (ambient), a table lamp (task), and a wall sconces (accent) will make it easier for customers to understand what it is they need to achieve their desired look and make product choices, whilst also feeling encouraged by the convenience
and value of a bundled discount. It is important to remember that layering lighting isn’t just an interior design trend; it’s an essential approach to creating comfortable, stylish, and functional spaces. For DIY retailers, it presents a real opportunity to increase sales and establish credibility, boosting revenue and enhancing the customer experience.
NEARLY HALF OF BRITS DON’T KNOW ABOUT A LIFESAVING HOME ELECTRICAL SAFETY DEVICE
As summer approaches, the nation’s use of electrical outdoor appliances and gadgets will increase. But given recent research found 96 percent of garden electrical products fail safety tests due to substandard plugs, counterfeit fuses, and water ingress, your home’s Residual Current Device (RCD) could be lifesaving. But what is an RCD?
A
ccording to a new survey of 2,000 UK adults, commissioned by NICEIC – the UK’s leading certification
body for the electrical industry – half of Brits don’t know, while only 16 percent of the public know if their home is fitted with one. The survey results highlight a significant lack of knowledge about this vital home electrical safety device among both homeowners and renters. RCDs are designed to automatically cut off power if an earth fault is detected in indoor and outdoor electrical circuits, helping to prevent electric shocks, fires, and potentially expensive damage. It is recommended that they are tested regularly by pressing the test button on the RCD every six months. The data also reveals that young
www.diyweek.net
Regionally, awareness is lowest in Northern Ireland and Wales, where half of respondents (50 percent) said they did not know what an RCD is. The Northwest follows closely behind at just over 49 percent, with the East of England at 48 percent. Technical Director of the NICEIC, Paul Collins, explains why RCDs are important: “Whilst there are some regional differences when it comes to awareness of RCDs, the research does show that there is a lack of knowledge across the board. “Because RCDs ensure that certain electrical faults are detected and power is quickly shut off, they play a crucial role in preventing electric shocks, fires, and other potentially life-threatening accidents. “It’s crucial that homeowners understand the importance of having a fully functioning RCD in place, and that any electrical work, including the installation or replacement of an RCD, should always be carried out by a NICEIC-registered electrician.”
people (aged 25-34) are the most likely to say they know what an RCD is, with just 32 percent being unfamiliar with the device. 29 percent know their home
has at least one RCD. By comparison, 52 percent of respondents aged 55 and over are unfamiliar and only 17 percent know if their home has RCDs installed.
Visit
niceic.com/find-a- tradesperson to find a NICEIC- registered electrician.
MAY 2025 DIY WEEK 11
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