FEATURE: ADHESIVES & SEALANTS


products that reduce preparation time, minimise mess and deliver reliable results first time. Retailers should ensure that


merchandising highlights these benefits clearly, using point-of-sale messaging such as “no drilling”, “sticks instantly” or “works on wet surfaces.”


Smart materials and performance enhancements Beyond convenience, the category is seeing advances in material science that are filtering down from industrial applications into consumer products. Emerging innovations include:


• High-performance glazing and sealing systems with long-term flexibility and weather resistance. • Improved thermal and impact resistance, supporting use with modern building materials. • Specialist bonding for composites, reflecting the growing use of engineered surfaces in homes. These developments are particularly relevant as domestic environments evolve. From composite decking and uPVC windows to engineered stone worktops, modern homes require adhesives that can handle diverse substrates and conditions. For retailers, this reinforces the importance of stocking application- specific products, not just general- purpose lines.


The sustainability shift: From packaging to chemistry Sustainability extends beyond formulation to include packaging and lifecycle considerations. Manufacturers are exploring: • Reduced plastic packaging • Recyclable cartridges • Bio-based raw materials • Longer-lasting products to reduce waste


At a macro level, sustainability is now one of the key megatrends shaping adhesives and sealants innovation across Europe. For independent retailers, communicating these benefits effectively – both in-store and online – can help differentiate ranges and build customer trust.


What should retailers stock? Building the ideal range To maximise sales and meet evolving demand, independent DIY retailers should focus on a balanced, future- ready product mix. The following categories represent the strongest opportunities:


1. Hybrid ‘all-in-one’ adhesives & sealants


These should form the backbone of any modern range. Look for: • MS polymer technology


14 DIY WEEK MARCH 2026 www.diyweek.net


• Multi-surface compatibility • Indoor and outdoor use These products deliver high


margins and strong consumer appeal. 2. High-performance grab adhesives Ideal for shelving, panelling and general fixing tasks, these products are a staple of DIY projects. Premium variants offering instant grab and high load capacity are particularly valuable. 3. Specialist sealants (bathroom, kitchen, exterior)


Despite the rise of hybrids, specialist sealants remain essential. Key sub-categories include: • Anti-mould sanitary sealants • Weatherproof exterior sealants • Frame and glazing sealants Stocking trusted brands in these


areas ensures credibility and repeat purchases. 4. Eco-friendly and low-VOC options


Retailers should ensure a visible selection of environmentally conscious products, clearly labelled and easy to identify. 5. Problem-solving niche products Products designed for specific challenges, such as wet surface bonding, extreme temperatures or difficult substrates, can drive incremental sales and position the retailer as a solutions provider.


Merchandising for growth Stocking the right products is only part of the equation. How they are presented in-store is equally important.


Best practice includes:


• Project-based merchandising (e.g. ‘Bathroom Renovation’, ‘Outdoor Repairs’) • Clear signage highlighting key benefits (instant grab, waterproof, low odour) • Cross-selling with related categories such as tools, fixings and decorating supplies


Retailers should also invest in


staff training, ensuring teams understand the differences between product types and can confidently recommend solutions.


The opportunity ahead


The adhesives and sealants category is entering a new phase of innovation, underpinned by hybrid


chemistry, sustainability and user- centric design. For independent DIY retailers, this is not just a technical evolution, it is a commercial opportunity.


By embracing next-generation


products and aligning ranges with modern consumer needs, retailers can: • Increase average transaction values • Differentiate from larger competitors • Build stronger customer loyalty In a market where convenience, performance and sustainability are increasingly intertwined, those who adapt their offer accordingly will be best placed to capitalise on the category’s continued growth.


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