RANGE REVIEW: KITCHENS & BATHROOMS


F


ounded in 2009 and located in Suffolk, The Wright Buy was first established in East London, and with a big vision to


provide affordable appliances, the business rapidly grew into larger premises. Further growth in 2014 led to the launch of Cookology, which is The Wright Buy’s own appliance brand and offers stylish, value-driven products while catering to the latest interior trends. To maintain its standing as one of the UK’s fastest-growing appliance brands, Cookology purchased the 30-year-old Iceking brand from Tewkesbury’s Domestic Appliance Distributors (D.A.D. Ltd) in 2025, to further strengthen its presence in independent retail and fully integrate Iceking as part of its staple line of products. Andrew Wright, Managing


Director at The Wright Buy and founder of Cookology says, “We are thrilled to add Sirius Buying Group as another front-line support for our independent retailers so together, we can continue to take our brands to the next level. Our ongoing investment in Cookology and acquisition of Iceking means we can provide Sirius Members with a well-rounded product range, which is high quality,


trusted,


reliable, and supported by our experts. Our priority is to reassure trade partners that as a business and newly appointed Sirius Supplier, we are committed to building strong relationships with the group’s retail community for many years to come.” Offering


the latest home


appliances in cooking, refrigeration, laundry care, dishwashing, plus a complementary collection of Cookology sinks and taps, The Wright Buy serves UK customers throughout mainland England, Wales and Scotland.


Adrian Howes, Head of Supplier Development at Sirius Buying Group says: “As Cookology and Iceking are brands which are already


well known to our members, we are delighted to be able to provide them as an option for Members via The Wright Buy. Cookology is an exciting, emerging brand that has already received great market penetration the market, and we are really pleased that a select range is now available to Sirius Members, effective immediately.” To support the launch of this new


partnership, Sirius Buying Group has created a ‘Cookology Launch Pack’ for all Members to highlight key products and pricing, company contacts, delivery and returns information, and a trade account sign-up form.


The addition of The Wright Buy continues to support Sirius Buying Group’s mission to provide its members with the right level of


ROCKING RETRO KITCHEN VIBES FROM KELLER


Keller Kitchens, the leading sustainable kitchen manufacturer offering a huge range of colours, finishes and accessories, is embracing the ’70’s revival in the home with the Retro Vibes design – which is composed of the Arco model with highlight backs of Bolton Bronzite in the open boxes on the top and in the island. The Arco is a framed 55mm


16 DIY WEEK FEBRUARY 2026


door with a rounded frame profile and flat centre panel, and available in satin gloss, textured or matt lacquer, in all colours from the Master and Comfort Collection. The new ’70’s, ‘reuse and recycling’


trend is characterised by warm wood tones, geometric patterns and deep shades of orange, brown and mustard. Also popular are combinations of vintage furniture and


modern pieces, with corduroy, graphic prints and smoked glass pieces. Keller’s scheme (pictured right) combines warm wood decors like walnut or Ithaca savanna oak with rich colours such as mustard yellow or cocoa from the extensive colour portfolio.


Accents with ribbed textures, geometric fronts or fluted glass can be added for that distinctive vintage


support and product choice from the ever-expanding network of Sirius Approved Suppliers, which includes some of the leading MDA, SDA and Kitchen brands across the globe. If you’re interested in expanding your business, please contact Sirius Buying Group on 0330 133 8336, email siriusoffice@ siriusbuyinggroup.co.uk, or visit www.siriusbuyinggroup.co.uk


SIRIUS INTRODUCES COOKOLOGY & ICEKING VIA THE WRIGHT BUY


Sirius Buying Group, major buying group of electrical appliances and kitchen retail solutions, is thrilled to welcome two new brands, Cookology & Iceking, as The Wright Buy becomes the latest Approved Supplier to join the group.


touch; and finished with classic handles and a striking worktop.


• For further information, please visit www.kellerkitchens.com


www.diyweek.net


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