ADVERTISEMENT FEATURE Stock Hultafors: The brand that sells itself
Premium, professional, and proven to sell – Hultafors is helping retailers make an impact with its range of in-store POS solutions
Since 1883, Hultafors has been crafting award-winning tools that professionals trust – from the original folding rulers, still produced at the factory base in Sweden, to today’s premium hand tools and accessories. This legacy of durability and innovation now works harder than ever for UK stockists. Unlike mass-market brands, Hultafors is not available in the big-box DIY sheds, giving retailers the chance to stand out with high- performance equipment while offering excellent margins. Behind every tool is the reassurance retailers need: Swedish design, a secure and dependable supply chain, safety certified quality, and a genuine commitment to more sustainable production. Fewer returns, more repeat business, and a brand that customers actively seek.
Compact, high-impact merchandising Effective positioning of Hultafors displays can make a measurable difference to visibility and sales. The brand offers a full suite of POS options designed for strategic placement in key ‘hotspots’ – from activity areas that showcase seasonal campaigns to end caps and countertop displays at the till, which are proven to drive impulse purchases through high footfall exposure. Thoughtful placement allows customers to experience the brand at multiple touchpoints, increasing recognition and reinforcing Hultafors’ reputation for quality and innovation. Regularly refreshed and visually engaging displays ensure customers keep returning, while helping retailers make the most of limited space. Hultafors’ latest mini stand concept delivers impact without taking up valuable floor space. Measuring 428mm wide x 1680mm high, the double-sided stand is quick to assemble and holds a selection of bestselling tools. Starting at just £265.99, it offers a low-commitment way to introduce Hultafors while still making a strong impression.
For stores with more space, larger displays provide a “destination” experience, complemented by added-value support such as in-store promotions, hands-on product training sessions, demonstration days, signage, web graphics and social media content – all designed to help retailers maximise engagement and sales.
Counter Display Units (CDUs) keep toolbox essentials such as tape measures and markers within easy reach at the point of purchase. Compact and easy to position, CDUs encourage add-on sales while keeping the area tidy and professional.
Why retailers should act now Hultafors Tools is more than just equipment. It’s a proven, trusted partner for those looking to stock products that genuinely make a difference to their customers. From countertop units through to larger bespoke solutions, the brand helps retailers showcase bestsellers and drive sales with standout merchandising that captures attention and communicates quality.
Limited-time offer for retailers Hultafors customers can take advantage of a series of promotions running until 31st May 2026. These offers are available via Toolbank in the UK and Ireland or directly to account holders, while stocks last.
Retailers buying ten Waste Managers (£16.84 each) or fourteen Tool Buckets (special price, £8.50 each) will receive the display free of charge.
www.diyweek.net FEBRUARY 2026 DIY WEEK 13
For sliding and adjustable bevel
squares, the mixed deal includes four of each of the Sliding Bevel, Quattro 270 and QBS 25 Adjustable Bevel Squares – twelve units in total - priced at £239.94 (52% off RRP) with a free display worth over £50.
www.hultafors.com/en-gb
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