RANGE REVIEW: DECORATING & WALLCOVERINGS


A CONTEMPORARY CLASSIC FOR ECO-CONSCIOUS DIYERS


In a market crowded with white and off-white paints, Victory Colours’ Silver Birch No.12 distinguishes itself not just with a subtle tonal appeal, but with a performance profile and brand ethos that align with rising customer demand for eco-friendly decorating solutions.


W


hether you’re a retailer aiming to advise DIY customers or a shop owner refining your


product range, Silver Birch from Victory Colours offers an intriguing proposition worth a closer look.


An elegant neutral with broad appeal Silver Birch sits within Victory Colours’ neutral palette and is described by the manufacturer as a ‘light, contemporary white with silver tones’ inspired by the pale bark of its namesake tree.


This positioning is important for


retailers: neutrals dominate DIY sales because they suit diverse decorating schemes, from classic interiors to modern minimalist spaces. What sets Silver Birch apart is its cool grey-white balance, which leans neither too warm nor starkly clinical – making it exceptionally versatile for walls and ceilings alike. Many decorators and homeowners comment that the shade lifts spaces without overwhelming them, creating an impression of cleanliness and brightness without the sometimes harsh feel of plain white. This makes it particularly appealing for modern homes, kitchens, bathrooms and living spaces where natural light and architectural beauty are emphasised.


Formulation and eco credentials Behind the colour lies a thoughtfully developed product. Silver Birch is part of Victory Colours’ eco-paint


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range, formulated with: • Ultra-low VOC content • Solvent-free, water-based chemistry • Cruelty-free and vegan certification These technical attributes matter more today than ever, as consumers increasingly prioritise health and sustainability. Low VOC paints promote better indoor air quality and are easier to sell to customers with environmental or health concerns such as sensitive respiratory systems or households with children.


Coverage is also competitive:


approximately 14 m² per litre under typical conditions, which translates to about 35 m² from a 2.5-litre tin, depending on surface porosity and application technique. For DIYers seeking value, this rate is solid, comparable with many mainstream premium emulsion paints.


Ease of application and performance in use From a user experience perspective, Silver Birch performs strongly. Feedback from customers and independent reviewers includes comments about its smooth application with good coverage,


with many finding it goes on easily with minimal patchiness. Typically, two coats deliver even colour density, although in some circumstances one coat may suffice thanks to its decent opacity. It has exceptionally low odour, making it preferable for interior DIYers working in enclosed spaces where strong paint smells can be off-putting.


Retailers should highlight these usability benefits, as they matter to customers who do not want complicated prep or extensive masking off during application.


Complementary finishes and product variants One advantage for retailers stocking Victory Colours is the breadth of finishes available within the same colour family. Silver Birch is not limited to just a flat matt wall emulsion: it extends to kitchen and bathroom emulsions with a soft sheen and interior wood/metal eggshell options.


This allows a one-stop solution for customers seeking a coordinated scheme across walls, doors, trim and cabinetry. Moreover, offering eco paint


samples – hand-painted A5 panels – is a smart retail practice. Samples at around £1 offer DIYers reassurance before committing to larger tins, reducing returns and improving customer satisfaction.


Customer feedback: proof in practice Silver Birch’s online reviews paint a very positive picture. Customers describe the colour as “calm, neutral yet still bright” and note that it can make interiors look “more expensive.” Others praise its application ease and “zero odour,” with many committing to repeat purchases as part of coordinated decorators’ schemes. These endorsements are powerful


for retailers, not just as social proof but also as insight into how end- users perceive value. Highlighting genuine customer experiences can prompt hesitant buyers to proceed with confidence.


A neutral with substance Victory Colours’ Silver Birch No.12 is more than just another off- white paint. It delivers a nuanced shade trusted by DIYers, backed by a formulation that meets modern environmental and health standards. For retailers, it offers a compelling mix of performance, market relevance, and customer appeal – making it a valuable addition to a curated paint range. Whether advising a customer on a whole-house repaint or recommending a low-odour choice for interior spaces, Silver Birch represents a product that resonates with today’s decorating priorities: simple elegance paired with ecological mindfulness. Visit www.victorycolours.co.uk to learn more.


DECEMBER 2025 DIY WEEK 21


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