ADVERTISEMENT FEATURE
Palace Chemicals covers all bases in 2025
2025 has been another busy year for leading adhesive, grout and DIY products manufacturer, Palace Chemicals. Throughout the year, the company has promoted key messages to its retail audience via the pages of DIY Week. It has introduced new products for tiling and landscaping, promoted its Liverpool manufacturing heritage and heavily supported its participation in and sponsorship of the exciting new trade show DIY Week Live, while also entering the DIY Week Awards – and winning the Sustainability Initiative of the Year along with a Highly Commended Award in the Retailer Support & Marketing Initiative category!
Back in March, Palace set out its complete range of user-friendly and attractively packaged tiling adhesives and grouts for DIY multiples and independents. Readers could see its extensive tiling range, which includes preparation and aftercare products, ready-mixed and cement- based adhesives and grouts. The company produces over 300 formulations in total, which are overseen by a market leading technical team, operating from two well-equipped laboratories, covering research & development and quality control respectively. Palace also reminded readers how, over the
previous 18 months, it had rolled out a refreshed packaging look, which is modern, consistent and effective at communicating key product benefits to the trade and retail customers alike. Combined with Palace’s full range of retailer support, the new look ensures that products fly off the shelves! The company provides support to retail customers with a range of in-store material, full colour product brochures, banners, posters, grout cards, shelf edge labels, header cards and pallet wraps. Backing this up, the company offers support 24/7 from its newly refreshed website including technical datasheets, material sheets, ‘How To’ videos and more. There is also a national salesforce team of ten who can be called upon to help customers with queries and technical support at any time. As a proud standard-bearer for British manufacturing, Palace Chemicals has consistently invested in its production facilities to deliver the
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broadest, highest quality and most innovative range of tiling adhesives, preparation and decorating products on the market. It is a leader in sustainable manufacturing and is a supplier trusted throughout the DIY sector on account of its reputation for excellent customer service and consistent product availability. In the April issue of DIY Week Palace focused on the way in which its laser-like focus on product development and manufacturing excellence over 47 years has enabled it to achieve a position of market leadership from its 15-acre site in Speke, Liverpool.
These include the Quality Management System (ISO 9001), the Environmental Management System (ISO 14001) and also the Health & Safety Management System (ISO 45001). This high level of accreditation provides the reassurance required by even the most demanding customers and enables the company to form excellent working partnerships right across the industry. On the sustainability front, the company is very careful in its manufacturing processes and with regard to the raw materials it uses to minimise its environmental impact. The team continually searches for ways to reduce the company’s carbon footprint and create superior manufacturing systems and better working conditions. In the August issue of DIY Week Palace focused on its innovative Rock-Tite 3-part system for fixing on-trend 20mm external porcelain and stone tiles. This product is ideally suited for DIY users who wish to capitalise on the popular lifestyle trend to extend internal tiled space on to external terrace or patio areas – bringing the inside out.
It comprises a Primer, a Mortar and a choice of
Brush-In or Flow Grout. The mortar is available either as a pre-blend or a concentrate that requires the addition of sand, as the user prefers. Traditionally, such external areas might be
Today the company offers the DIY retailer the most extensive range of tiling adhecsives, preparation products and decorating lines available, all manufactured to the highest possible standards.
It believes it has got to the position it holds today by making personal relationships the bedrock of its success within the industry. Consistent feedback shows that customers value the continuity they enjoy from working with the same Palace representatives over extended periods of time.
The evidence for the reliability and effectiveness of Palace’s operational processes can be seen in the independent accreditations that the company holds.
covered with concrete pavers or timber decking. However, the latest generation of 20mm porcelain and stone tiles brings a number of advantages. The key benefit is that they allow a seamless transition from internal to external space, which embraces the latest lifestyle trend while adding versatile, extra living space to the home.
The Rock-Tite system is designed to be simple to use by any competent DIY enthusiast who wishes to create a seamless transition from internal to external living space, along with landscaping experts, who are looking to offer a system covered by a warranty. It is an example of how an innovative product launched into the DIY market can be a success if it meets a real market need and if it is backed by the manufacturing heritage and excellence which Palace Chemicals is able to offer.
www.diyweek.net
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