INDUSTRY NEWS
Product innovation and diversification are at the heart of Talasey’s growth
Talasey – one of the UK’s leading independent suppliers of landscaping solutions –recently marked its 20th anniversary with a series of events including a birthday party for its near 100-strong team and 20 fundraising challenges to raise money for a number of charities. DIY Week finds out how product innovation and diversification are at the heart of its growth. Talasey has come a long way in a short amount of time: being a start-up supplier of natural paving, expanding to create five landscaping product brands, moving to a new HQ on a four-acre site in Scunthorpe, setting up a training academy, playing an increasingly active role in supporting the landscaping industry and, of course, changing its name. In a recent message to staff, partners and customers, founder Mark Wall said: “Over the past two decades, Talasey has grown from a small start-up into a leading name in our industry. Our journey has been marked by numerous achievements, awards and innovative projects, as well as the establishment of strong relationships within the industry. From our humble beginnings as Natural Paving Products to becoming a trusted provider of high-quality landscaping solutions, we have navigated through tough
external factors and industry challenges. Disruption has become the new normal, and our ability to adapt and thrive amidst these changes has been a key driver of our success.”
It was founded by Mr Wall after he spotted a gap in the UK domestic market for high-quality, ethically sourced natural stone landscaping products – including paving stones, block paving, walling, copings, cobbles, kerbs and edgings, and stepping stones. And thus Natural Paving Products was born in 2004.
The growth curve As the business grew, it began introducing other complementary products and ranges, such as Pavetuf (to aid the installation, maintenance and protection of hard landscaping) and the Vitripiazza collection of high-quality, vitrified porcelain paving and porcelain wall cladding.
By the time the Luxigraze range of high-quality artificial grass products was launched in 2017, the company had recognised the need for the business to evolve to reflect its position as one of the UK’s leading independent suppliers of landscaping solutions. It rebranded to Talasey and later added a collection of composite decking, fencing and cladding solutions, called Piranha.
Product innovation and diversification If one product symbolises the pioneering spirit that has driven Talasey forward it’s the introduction of Bellezza Lite, 16 mm porcelain paving, to its Vitripiazza collection of high-quality, hard-wearing vitrified porcelain paving. It was one of the first companies to introduce 16 mm to the UK market, and it’s fair to say that there was much industry cynicism about the performance and durability of a 16 mm paver. However, all the testing and specifications stood up to the highest standards and scrutiny, and Talasey started offering it to merchants who wanted a product at an alternative price point for customers. It proved to be an instant hit with merchants and landscapers alike. In many ways, the introduction of composite decking, fencing and cladding has also been something of a trailblazer for Talasey. Piranha is a range of wood–plastic composite (WPC) that is made from a mixture of 60% hardwood powder and 30% recycled HDPE plastic materials.
Like Bellezza Lite, Piranha is also shaking up the industry – giving DIYers greater choice and options to create stunning projects. And this was borne out in the Talasey Landscaping Awards 2023, where many of the winning projects used a combination of materials to stunning effect.
Here’s to the next 20 years A lot has been achieved in two decades, but Mr Wall is well known for constantly thinking ahead and looking to the future. He said: “While we are proud of our past, we are equally excited about the future. The landscaping industry is evolving, and we are committed to staying at the forefront of innovation and sustainability. Our focus will be on reinvesting profits to support the development of new products, embracing cutting- edge technologies and continuing to provide exceptional service to our customers, through an ever- expanding and effective team.”
For more information, please visit
www.talasey.co.uk.
www.diyweek.net
AUGUST 2024 DIYWEEK 29
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