MADE IN BRITAIN FEATURE
This recognition followed a bold brand refresh, which has been implemented across the company’s product packaging, point-of-sale material, literature, advertising, website, and social media. The company was also a finalist in the Best Environmental Initiative category at TTA Awards, celebrating its work on reducing the environmental impact of its production processes. The product range itself includes everything the DIY retailer needs when it comes to tiling and decorative products. The decorative range includes solvents, adhesives, sealants, fillers and more, while the tiling range includes ready-mixed adhesives and cement-based C1, C2, S1 and S2 adhesives, as well as grouts, preparation and aftercare products.
An innovative addition, especially suitable for the DIY market, is the PALACE EXTRA-LITE range. This is an ultra-lightweight, thin and thick-bed, flexible high yield adhesive, where a 10kg bag covers the same area as a traditional 20kg bag. It features a lightweight, highly polymer-fortified S1 formulation, providing the flexibility required for fixing large format tiles and panels or where slight movement or vibration is likely.
Palace also demonstrates its innovative capabilities with its grouts range, comprising four different products, including ANTI- MOULD GROUT and COLOUR- LOCK, a premium product which is available in a choice of 12 different colours, unaffected by efflorescence or shade variation.
High quality manufacturing sits at the heart of the Palace product offer and is overseen by an experienced technical team. The company also holds a range of independent accreditations, reinforcing its commitment to quality and underpinning its core values. These include the Quality Management System (ISO 9001), the Environmental Management System (ISO 14001) and also the Health & Safety Management System (ISO 45001). This high level of accreditation provides the reassurance required by even the most demanding customers in the DIY sector.
It all adds up to an unbeatable British-made product offer for the DIY retailer!
www.palacechemicals.co.uk
www.diyweek.net
APRIL 2026 DIY WEEK 23
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