MADE IN BRITAIN FEATURE
Palace Chemicals is a British Manufacturing Success Story
In the past year Palace Chemicals, the family-run tiling and adhesives market leader based in Liverpool, has strengthened its position as a proud standard- bearer for British manufacturing, ensuring that it delivers the
broadest, highest quality and most innovative range of levelling compounds and tiling adhesives, preparation and decorating products to its growing portfolio of DIY multiple and independent customers.
Already the largest UK manufacturer in the sector, the company is now setting its sights on strengthening its core values of product quality, customer service and support for its local community and wider industry sectors, as it approaches its 50th anniversary in 2028. To achieve this, the company has invested significantly in its manufacturing capacity, its warehousing and the sustainability of its operations. This investment has been implemented, while remaining true to the company’s core values. It believes that personal relationships form the foundation of its success within the industry, with consistent feedback highlighting the value customers place on the continuity of working with the same Palace representatives over extended periods. This people-focused approach is perhaps best reflected in the long tenure of many Palace employees, with a significant number having been with the business for much of its history and many proudly describing themselves as part of the ‘Palace family’.
22 DIY WEEK APRIL 2026
For customers this means a commitment to reliable delivery and high-quality service, backing up the product range. For the DIY retailer the company offers the most extensive range of tiling adhesives, preparation products and decorating products available, all manufactured to the highest possible standards. Palace Chemicals’ approach to its market has been vindicated by a number of award wins over the past year. These show how it cares for its customers’ needs right across its comprehensive range of tiling adhesives, grouts and ancillary products.
The company’s work on sustainability was recognised at last year’s DIY Week Awards, where Palace won the Sustainability Initiative of the Year category, further cementing its reputation as a forward-thinking, environmentally responsible manufacturer. It also won a Highly Commended Award in the Retailer Support & Marketing Initiative category, reflecting the strength of its partner support, communications strategy, and market responsiveness. Palace also won Excellence in Marketing at last year’s Tile Association (TTA) Awards.
www.diyweek.net
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