FEATURE: FLOORING & FLOOR CARE
Why is underfloor heating the new go-to for home renovations? • 43% of homeowners love its space-saving benefits • 19% say it unlocks design freedom, opening new structural possibilities • 20% want it to boost pet comfort – almost a quarter for Gen Z and Millennials • Comfort and warmth were top reasons overall, especially for Millennials, showing a cultural shift toward wellbeing and home-centric living.
Sam Jump, Product Manager for
WHY UNDERFLOOR HEATING IS THE ULTIMATE CHOICE FOR ACCESSIBLE AND FUTURE-THINKING HOME DESIGN
While aesthetics and trending designs play a big role in home design, thinking ahead can save homeowners time, money, and stress in the long run. With an ageing population, multigenerational households and sustainable living on the rise, future- proof and inclusive interior choices are more important than ever.
O
ften dismissed as an indulgence only for the lucky elite, underfloor heating is in fact a smart, accessible
upgrade that suits a wide range of homes from new builds to period properties. A new survey from YouGov commissioned by heating experts Wunda Group, found that 38 percent of UK homeowners believe that a major benefit of underfloor heating is providing comfort for the household. But it’s not just about comfort; it’s about safety, wellbeing, and the long-term value of futureproofing your home as the household ages and changes over time. Underfloor heating offers peace of mind when it comes to health and safety by eliminating bulky and hot radiators, instantly reducing the risk of burns, scalds, or trip hazards. With no pipes or sharp edges, it creates clean, open
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spaces that feel calmer and are easier to keep hygienic, with less dust and fewer surfaces to clean. It is also reported to be beneficial for those with arthritis and can ease symptoms of respiratory illnesses, thanks to lower dust circulation, humidity, and dust mites. Also, when moving into a new home, many are restricted by the placement of old radiators which dictate the layout of the room, however modern underfloor heating systems can be easily installed in new builds and retrofitted into period properties, providing free space in the home that will aid those who may need to navigate a familiar routine daily.
Consistent warmth Functionally, underfloor heating delivers steady,
consistent
warmth with no hot or cold spots and no sudden changes in temperature making it ideal for anyone sensitive to their
surroundings. It keeps feet warm (a major benefit for elderly residents or those with additional needs), and its silent operation avoids the clanging, banging and yearly bleeding associated with radiators. Paired with smart controls, each room can be heated individually and remotely via a phone or tablet, meaning it is perfect for multigenerational households with different comfort needs. Despite its costly reputation, underfloor heating doesn’t need to carry a luxury price tag. Wunda is on a mission to change perceptions, showing that its quick-fit, DIY- friendly water-based systems are suitable for retrofits as well as new homes, and provides heating at an even level with efficient costs. The recently commissioned YouGov survey found that 12 per cent of homeowners know that UFH can cut energy bills, so it’s a practical upgrade that offers real value and design freedom - not just toasty feet!
Wunda Group, says: “It’s fascinating to see how home design priorities are evolving and our survey with YouGov really highlights a shift towards what we’d call ‘practical luxury’. People are looking for upgrades that make day-to-day life easier and more enjoyable, while also elevating the style and feel of their homes. Underfloor heating is a perfect example: it’s the second most-wanted feature overall, and among Millennial homeowners it’s increasingly seen as an essential rather than a luxury. “We’re
passionate about
breaking down the perception that underfloor heating is complicated or costly. With our easy-install, energy-efficient systems, it’s never been more accessible - whether you’re building new or renovating an existing home. We want to help homeowners get their dream homes and unlock design freedom, save spacing, and enjoy a level of comfort that really changes how a home feels.”
About Wunda Wunda Group is a market leading British based expert that has over 18 years of expertise in providing heating solutions for the home. The brand pioneered the Rapid Response Overfloor Heating method of UFH which was developed to solve all the existing problems of traditional floor heat as well as help existing and new build homeowners cut down on their energy usage, and carbon footprint whilst living more comfortable sustainable lives. Simple, quick, and easy to install with fantastic performance, the system heats up in minutes, removes the need to dig up floors for installation and is compatible with any heat source, including heat pumps. With a TrustPilot rating of Excellent and over a thousand happy customers, Wunda is fast becoming the go to solution for superior home heating. For more information, visit
wundagroup.com.
SEPTEMBER 2025 DIY WEEK 17
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