PRODUCT NEWS
STANLEY’s new hot drinks mug The Aerolight sees durability meet featherweight technology for a bottle that’s 33% lighter than their other stainless-steel drinkware. As a part of Stanley’s Transit collection, the Aerolight is designed to be lightweight without compromising your desired liquid temperature. Keeping your drinks hot for six hours, or cold for eight hours, this is THE product to support your commute and on-the-go lifestyle. If you are on a morning commute or an evening hike,
this product has you covered whatever the weather. The mug is also leakproof, with a locking, drink-through lid. This means you do not have to worry about spills as you throw your bottle in your bag and jump on your commuter train or begin your exercise. In addition, the AeroLight is dishwasher safe and BPA free, designed for easy cleaning. At Stanley, it’s all about ramping up your time outdoors with gear you can count on from dusk to dawn, from coffee to kick start your day to spirits to cap off the evening. Built for you, built for life.
Burton McCall is the UK distributor for Stanley.
0116 234 4611
sales@burton-mccall.co.uk
www.burton-mccall.co.uk
Success in gardening all starts with compost, and with
WESTLAND’s New Horizon compost, you can be sure it is great for your customer’s garden, and great for the planet. Our relentless pursuit of excellence in ingredients, processes, and quality has resulted in our most environmentally friendly and highest performance compost range ever. It provides everything plants require for optimal growth and to thrive.
The New Horizon compost is
WHAT MORE UK, the Lancashire housewares manufacturer, and owner of the well-known brand Wham, was delighted to have an extended range of the award winning PushPan round cake tins showcased on QVC Germany recently. QVC is one of the 10 largest mail-order companies in Germany, with a market share of 50%. With the bakeware market also being very strong in Europe and particularly Germany, a spot on QVC is a prestigious thing to achieve. QVC is available to 37.5 million households just in Germany via cable and satellite, plus products are available online across Europe. Featured as a special on the popular evening show ‘Kochen und Geniessen’, the comprehensive presentation put the 20cm and 23cm deep PushPan products through their paces,
100% sustainably sourced and is the leading sustainable brand in our growing media category. New Horizon has been specially created to be the perfect blend for vegetables, fruits, and flowers. The ingredients start to nourish plants immediately and continue to feed for
up to 6 weeks. In common with all Westland
products, New Horizon peat free compost can be ordered 24/7 via Westland Live, and frequent top- ups are easy as part of a Westland weekly delivery. Scan here to login in or sign up.
www.gardenhealth.com
with five different cakes including a Spanish apple cake with sugar coating, a several layered banana cake with German buttercream, and a German cheesecake. To highlight the versatility, the presenter also made bread in the pan, plus filled it with water live on air to fully demonstrate that they are leak proof!
The PushPan brand is fully owned by What More, and has an innovative design featuring a unique silicone seal ring in the base, making it 100% leak proof and water tight. This helps with very liquid mixtures, and removing the finished cake smoothly and in one piece is easy, as you can simply push the product out.
www.whatmoreuk.com
MORE CUSTOMER ENGAGEMENT, MORE PROFITS IN THE TILL!
In-store video has been hugely successful at driving high volume sales of household and hardware products for many years. And now STV has made it easy for hardware and garden retailers to drive volume sales of a range of popular DIY pest control solutions, too. Each of STV’s ten video deals includes a free-on-loan, robust metal merchandising unit with integrated video player. Participating retailers can enjoy
26 DIY WEEK DECEMBER 2023
a season-long programme of promotional lines, each fully supported with hard-hitting sales video designed to capture attention and give shoppers total confidence. And for orders placed before the end of February 2024, STV is offering exciting promotional pricing which guarantees minimum 52% gross margin on ten key volume sellers.
The range of products available includes best sellers from rodent
control, garden pest repellers, home and garden sprayers and summer insect controls. Range selection is designed to provide seasonal high-volume lines for the whole season, meaning retailers can expect exceptional sales values and volumes from the modest display space, and a generous 52% gross margin. Plus, there’s support from the STV Merchandising team who can advise on the best products to promote according to the season, and update and install point of sale material for each campaign. Remarkably, customers can take advantage of this great opportunity for only £400 per product campaign (includes product to retail value £1,000 and free on loan stand with video player), and the company is urging retailers to act quickly and place their orders well before the February deadline to
secure their merchandising unit and video player. 01953 881580 Email
info@stvuk.co.uk
www.diyweek.net
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