RANGE REVIEW: OUTDOOR LIVING


A FIRE, WATER & EARTH:


SETTING THE LATEST TRENDS AHEAD OF THE 2023 SEASON


AMES UK, with its La Hacienda and Apta brands, is calling upon the elements as it showcases a stunning new line-up of fire, water and ‘earth’ products.


lways at the


forefront of trend- led outdoor heating solutions and stylish water features, the La Hacienda


offering has been updated ahead of the 2023 season to help retailers maximise the ongoing demand for products that enhance the outdoor living experience.


Fire


New firepits draw upon current interior aesthetics to create an offering that seamlessly blends the indoors and outdoors. Sleek new designs further enhance the La Hacienda better/best


offering, whilst new


globe designs offer a fresh look at this popular outdoor heating category. A total of six new designs join the 2023 line-up, which will total 65 SKUs. In electric heating, La Hacienda


has brought to market several new styles in anticipation of a significant consumer shift to this style of heating as gas heating solutions becoming more expensive consumers are looking for more cost-effective solutions. Featuring state-of-the-art technology, La Hacienda’s electric heating offering stands out in the retail environment thanks to multiple user benefits such as heating efficiency, the safety of use, portability, and minimal heat loss through directable heat administration. From a folding parasol heater to portable table heaters, six new designs have passed the AMES UK ‘go to market’ process, providing retailers with the confidence that these products fit current and future trends whilst offering sales and profit longevity.


Water


Made up of three sub-categories – Easy Fountain, Impressions and the RHS range – La Hacienda’s water feature


portfolio has 30 DIY WEEK AUGUST 2022


for every garden, from traditional cottages to sleek, urban spaces. The


something


expectation is that water features will continue to grow in popularity as consumers are increasingly searching for simple ways


to


replaced with the two-tone Evora and Lisbon models. Created in soft muted colours of biscuit, duck egg blue and grey, these exclusive designs will appeal to the traditional Laura Ashley customer whilst


allowing create an


atmosphere of tranquillity outdoors, with water features taking centre stage within this. From increased awareness of the benefits of being surrounded by the gentle trickling sounds of water, to achieving instant garden art, water features are fast becoming a must-have.


La Hacienda has added seven new designs for this season, including one inspired by the bestselling Apta Granito planters, in a move to create more cohesion across the full brand portfolio. This approach to echoing designs across multiple collections can also be seen within garden décor, where new mirrors will reflect the lines of bestselling firepits, helping consumers to ‘buy the look’ from across the full portfolio.


Apta – a renaissance is coming Pot


brand, Apta, is witnessing


a renaissance with nine new products entering the market across multiple SKUs to fit a wide range of price points. Amongst the new introductions will be Olympia, Seagrass Boule and Lariat within the lightweight collection, together presenting hyper-realistic weave, rattan and stone textures. In Apta’s glazed offering the existing Laura Ashley range will be


Apta greater flexibility to develop the range in coming seasons. Traditional customers will also be catered for within the new J C & Co Walworth sub-brand. These collectable planters are inspired by Farrow & Ball colours and mainstream changes in front door décor, providing strong impulse buy potential when displayed in-store. One of the most exciting developments for the Apta brand will be the introduction of Apta Innovation, a unique collection that offers innovative, functional products to support the consumer in the quest for gardening success. In an AMES exclusive, Apta Innovation officially launched the Modular Planter at Glee 2023.


This collapsible, stackable, modular planter benefits from multiple configurations, enabling consumers to create a unique look for their garden space, including the ability to wrap around corners to maximise every inch available. Perfect for growing plants, vegetables, fruit and herbs, the Modular Planter is suitable for year-round use or seasonal grow- your-own projects. Four designs and two colourways make this a highly flexible planter, and one that will stand out in the retail environment. Paul North, Managing Director at AMES UK says: “When you have heritage brands such as La Hacienda and Apta in your portfolio you know that exciting things are going to happen. With these new collections we are looking to the future and plugging the gaps to ensure that our retail partners are armed with the best quality, trend-driven products to be found on the market today.”


Find out more Further details about AMES UK can be found at https://ames-uk.com


LIFESTYLEGARDEN IS A SUSTAINABLE CHAMPION!


Pioneering outdoor furniture brand, LifestyleGarden, part of the ScanCom International family, is thrilled to announce that it has won the Best Sustainable Product award for its Nassau range powered by Social Plastic, at the 2022 edition of SOLEX, held on 12-14 July, at the NEC, Birmingham. Taking eco-friendly, ethical materials to a whole new level, the unique recycled material supplied via Plastic Bank’s ‘Social Plastic’ scheme helps clear the world’s waterways of plastic pollution, whilst supporting local communities who collect the waste for recycling, helping to lift them out of poverty. Up to 2.08billion plastic bottles have been recovered for processing since the inception of Social Plastic by Plastic Bank, whilst more than 110,000 people have been improved. as a result of their involvement in the scheme. Commenting on the prestigious


award, ScanCom CEO, Stig Maasbol said: “We are extremely proud to have won the Best Sustainable Product award for our new Nassau range constructed from Social Plastic. This is another victory in difficult times for both LifestyleGarden and the environment - we couldn’t be more pleased about this industry recognition for our commitment to sustainable manufacturing.”


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