MARKET REPORT
omni-channel presence, although consumers are becoming more confident in ordering even custom-made products online. Jane Tarver of AMA Research said: “The domestic window coverings market is forecast to grow by 11% overall from 2018-2022 underpinned by the replacement market but with intense price competition continuing to be an overriding characteristic. However, although considered to be mature, the
market remains highly innovative with new products, designs and features, such as automation, likely to underpin the trend for trading-up to premium priced products into the medium-term.” There is likely to be further consolidation within the market place as labour and distribution costs continue to increase and organisations seek to achieve additional economies of scale. The distribution channel structure is also likely to be affected by the
overall structural changes in the retail sector as online shopping continues to gain share. Whilst a blended approach of both online and offline channels is likely to be offered by larger players in the marketplace, price competition will continue to abound online in the lower to mid end of the market.
The ‘Domestic Window Coverings Report – UK 2018-2022’ is available now and can be ordered online at
www.amaresearch.co.uk or by calling 01242 235724.
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