SUPPLIER NEWS SUPPLIER N


RIPPLE LANDS DEAL TO CREA MERCHANDISING FOR NEW JOE WICKS KITCHEN RANGE


T


he Manchester - based company has worked with the Meyer Group who is the UK’s largest supplier of


the Joe W Wiicks premium r etail of digital


environments, ranging from specialist cookwar e and homeware shops


to


innovative kitchenware, to design and manufactur e the Joe W point-of-purchase display products. The new Joe W icks product range has just been of ficially launched to UK r etailers. It includes a collection of branded cookware, ovenwar e, food preparation, hydration and storage products.


Wiick


Instagram star,r,, Joe Wicks is the author of cookbook Lean in 15, as well as the creator of the UK’s biggest tailored weight loss programme, The 90-Day Plan. The


adaptable merchandisin g equipment is designed to perform prestige department


stor es including Fenwick’s and Bentalls. The design allows retailers the freedom to display different configurations of the kitchenware, tools and utensils, and communication is aided by means


wicks video content.


Engineered in-house by Ripple, the displays feature a combination of steel tube, sheet and wir e with a powder-coated finish and melamine-faced MDF. The flexibility to cope with individual mer chandising plans and enable seasonal reviews is achieved by using rear support rails with adjustable hooks and shelves which locate into laser slotted uprights. The brand and communication features include edge-lit acrylic headers, digitally-printed brick wall lifestyle graphics, plus a digital screen with videos of Joe’s cooking demos. The colour pallet of Joe W


Wiicks’ includes bold gr eens,


blues and orange, making the presentation “disruptive” and stand


O CREATE AT


Retail display solutions manufacturer, Ripple has created merchandising stands for a new range of cookware by celebrity health coach Joe Wicks. across dif ferent


screens to pr esent Joe out in the crowd.


Oldham-based Ripple has a long- established relationship with Meyer a business which has become the market-leader in gourmet cookwar e through brands such as Anolon, Cir culon and Prestige.


with Meyer r,,


Ripple key account dir ector Hannah Wolfenden said: “The in-store range of display and merchandising equipment was developed initia lly from Ripple’s hand-sketched concepts. W


Wo olfenden s s. We We then


progressed to fully-rendered visuals featuring 3D virtual models of the various ranges of Joe W pr oducts. This enabled our design team to determine what form and dimensions the display solutions would require.”


Joe W


She added: “The design had to be flexible to display different kitchenware product groups and also ensure that complete ranges could be accommodated within the display space.” Ripple


produced prototypes


“We attended the launch, which was really exciting, and Joe himself was there to pr omote and demonstrate the new cookwar e ranges,” said Ms Wolfenden.


e attended the Wo olfend


of the display products, which were showcased at Spring Fair in Birmingham earlier this year . We


Wiicks N


SUPPLIER NEWS


www.diyweek.net


28 SEPTEMBER 2018 DIY WEEK 7


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