NHIW NEWS NHIW N N


NHIW NEWS


RETAI


AILER SUPPORTPACKT PACKS OFFICIALLYCIALLY LAUNCHED


TA A


s the industry starts the countdown to the first National Home Improvement Week next year


Wee r,, this week saw the launch


of the r etailer collateral for those participating businesses.


Including a comprehensive range of marketing materials, the digital pack includes NHIW posters, banners, stickers, shelf strips and wobblers – all designed to help create awareness of NHIW and support retail sales on the shop floor. The new consumer marketing initiative for March 12-18, 2018, which features the URL and tag line ‘Love The Home You Live In’, is alr eady backed by top brands including Dulux, Polycell, Hammerite, Cuprinol, Stanley Black


Yo


& Decker, Loctite, Unibond, Solvite,r,, L No More Nails, Nitromors, Fiskars, Harris, Duck T Ta


Tape, ERA Home Security, Gary, Flymo, McCulloch, Jonsered, Universal, What More UK, Trend fisk, VitrVi ex, Plasplugs,


ck Tape, Fr Taog Tape, T-Rex dena,


Ta To Tools, Nilf Homelux and Duracell.


NHIW’s dedicated website, social media and editorial campaigns will launch before Christmas and organisers are keen to get retailers on board and making the most of this opportunity


y. y.


Retail collateral will be available to download and amend to suit the retailer’s specific merchandising requirements. I nterested retailers should


contact B HETA home TA


improvement sector director Paul Grinsell on 0121 237 1130 or email him at pg@bheta.co.uk.


him at pg@bheta.co.uk. T- Tr PA LY LAUNCHED


CREOSEALPLUS helps to protect the wood against the detrimental effects of the weather and has a colour which lasts and lasts.


CREOSEAL'S FENCE CARE covers most fencing in one coat and is available in four colours, with a high resistance to fading.


www.diyweek.net


24 NOVEMBER 2017 DIY WEEK 9


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