IT
BORDER BOOSTS E-TRADING VIA COUNTERACT
M
erchant customers of the CounterAct system developed by Border Merchant Systems can now have a trading website developed in a Magento 2 platform that’s fully integrated with their CounterAct system.
Phil Davies – Border commercial manager says: “Border is part of the Hermitage Innovation Group (HIG). HIG has two specialist web development companies in the group – Stratus 21 and WKd. This access to knowledge allows Border to offer a single point of contact for both CounterAct and web projects.” Owned by Adobe, Magento is one of the world’s leading ecommerce platforms. It’s used by thousands of companies around the world of all sizes to trade on-line. Magento is endlessly customisable, so websites can look distinctive. Magento also has a massive range of extensions available through their Marketplace which Border can utilise to keep development
costs down. Border’s Magento web integration caters for cash sales, account sales as well as providing on-line account management facilities (the portal). Information about stock is held in CounterAct in the normal way. Additions and changes are automatically synchronised with the website. CounterAct allows for multiple pricing options allowing separate web pricing to branch pricing, if required.
Once a customer’s web order is processed and payment taken, it is then sent down to CounterAct for fulfilment. The web load has been written so that an order can be supplied in various ways from stock, another branch or direct from a supplier.
CounterAct users can have a simple retail site where a customer builds up a basket of goods, pay by credit card, and then the order is loaded back into CounterAct for fulfilment. Another option is for the merchants’ account customers
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www.buildersmerchantsjournal.net June 2020
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