TECHNOLOGY IN ACTION ADVERTORIAL Eurolec Instrumentation going from strength to strength after successful buy out


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t has been a busy year for Ireland’s Eurolec Instrumentation Ltd following its successful acquisition by industry frontrunners Scientific Measurements Pte Ltd. Scientific Measurements – parent company to Cirrus Research and Acoustic Instruments International – has more than 40 years’ experience in the sector and counts product ranges Optimus, Revo, doseBadge, Trojan and Invictus among its industry-leading brands. The deal, which concluded in March, has seen Eurolec as a brand and trading name


continue within the Scientific Measurement fold. Its existing head office has remained in Dundalk, County Louth and its chain of distributors were also unaffected. Coinciding with the handover, Eurolec founder and Managing Director Tom Mears also


retired after a five-decade career in the sector and 19 years since establishing the company. Chris Mears was appointed as the new MD, formerly heading up the company’s sales & marketing. The rest of the Eurolec team remained unchanged by the buy-out. Moving forwarding, product enhancement and development are now the key priorities


for the new owners. Its experienced marketing team hit the ground running and have already launched a revamped website for its newest subsidiary. The new-look website can be found at: http://eurolec-instruments.com/ The marketing team and MD Chris are also adding more value content to the website,


starting with a new FAQs download on calibration. The free e-booklet can be downloaded at http://eurolec-instruments.com/blog/download-6-thermometer-calibration-faqs- answered/. Said Chris: “The guide looks at the Top 6 questions we're asked about on the


calibration of thermometers and temperature calibration instruments. You’ll find out how often you need to have your thermometer calibrated, why it's important and what to look for. It’s an easy format to just keep on your desktop and refer back to when you need to.” News of the acquisition by Scientific Measurements Pte Ltd has also prompted


increased interest in Eurolec’s range of thermometers, pressure gauges and vibration monitors, with the brand continuing to enjoy strong market recognition. Chris explained: “It has been full-on since we became part of Scientific Measurements


and we have been working closely with its marketing team to start getting our key product and brand messages out there. “The very first important stage was the website and since the new look went live we


are already seeing a sharp spike in visitor numbers as well as positive comments about the look and its ease of use. We are going to continue to build on that great start, to maintain and grow our customer base online as well as through our solid distribution network.” Daren Wallis, Scientific Measurements Director, added: “This is a new chapter for the


company but we have inherited a strong legacy and a great platform to build upon. “Scientific Measurements as a company has an unrivalled track record of innovation


and product development and we want to put that experience into play with Eurolec’s temperature and pressure gauge products. The ranges are an ideal fit for our current product portfolio and the Eurolec team will be able to enjoy the added benefits of our R&D and global sales & marketing team behind them.” Eurolec currently manufactures and supplies a wide range of thermometers, probes,


Infrared thermometers and temperature loggers to suit all budgets. The applications are wide and include the Food Industry/HACCP, Laboratory, Engineering, Chemical/Pharmaceutical, Education, Environmental, Rubber/Plastics, HVAC, General Industry. It is also the UK & Ireland Distributor for Ono Sokki products and supply a range of FFT, Vibration, Noise and Displacement measurement instruments from one of the world's leading manufacturers. As well as the wide range of products


the team also offers a calibration and repair service, not just on its own products but across a range of temperature and pressure range instruments. This covers calibration of other parameters such as 96RH and airflow.


Eurolec Instrumentation Ltd u +353 (0) 42 933 3423/ 042 933 3423 u sales@eurolec-instruments.com u www.eurolec-instruments.com


CONNECTINGINDUSTRY.COM/IRISHMANUFACTURING IRISH MANUFACTURING | AUTUMN 2017 37


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