Adhesive Applications
consumers do so unwittingly, for example, a study by brand protection agency Incopro revealed that 19% of UK consumers willingly purchase fake goods, the majority of consumers are unwilling participants in the counterfeit trade. In other words, they are victims. This can damage a brand’s reputation significantly. It breeds a natural distrust among consumers, and may make them think twice about purchasing from a company that they know is a target for counterfeiters. This issue is most severe among Gen Z consumers, now on the brink of becoming the world’s leading spending power, as 48% of Gen Z shoppers say they have lost trust in a brand after buying a counterfeit, while 27% demand that brands take more effective action on the issue. Holographic materials can play an important role in the fight against fakes. They have acted as seals of authenticity for decades, as they present an extra layer of manufacturing complexity that many criminals cannot match. As technology on both sides of this fight has advanced over the years, manufacturers have developed more complex holograms to stay one step ahead of the forgeries. Elevating holograms with techniques like microtext
printing, serialisation, and void release substrates, where a peelable holographic material leaves behind traces of foil on the pack after removal, can all prove a product’s authenticity. Combining these features with a tear tape, as we have done with Prism, adds layers to your defence without compromising the goal of your packaging design.
ADDING MORE LOCKS TO YOUR SAFE Supastrip Prism is a holographic tear tape, designed to combine the aesthetic and security benefits of holograms with the functionality of an easy opening system. It’s available in four formats, the unprinted Prism, the printed Prism Plus, the selectively metallised Prism Ultra, and the maximum security Prism Unique, which features unique holographic designs.
As a holographic tape, the Prism collection can offer multiple layers of security. As counterfeiters become more sophisticated in their methods, brands should proactively seek to layer authentication features on their packaging. Each authentication feature is like a lock on a safe. A single lock is somewhat effective, but can be overcome,
as counterfeiters can focus all their attention on cracking it. When multiple locks are used, producing a convincing fake becomes exponentially more complex. It may still be possible that a forger could crack every lock at once, but each one takes a significant amount of time and money to unlock. As counterfeiters, like most criminals, are opportunistic, it is more likely that they will simply move on to an easier target. The tape itself represents one layer of security, as it acts as tamper evidence. The holographic element acts as a second layer of overt security. This can be complemented with further layers of overt and covert security, such as embedding microtext or nanoimages, image switches, and more. One covert layer of security print that can be added is a taggant, which usually consist of materials that light up when hit with infrared light. Our Patron Taggant system goes one step further, as it can only be detected by a bespoke device designed specifically for the Patron system. Just like a beam of light, there is a lot about tear tapes that many people simply take for granted without realising. Sometimes, it takes a Prism to reveal everything that it truly offers.
18
March 2024
www.convertermag.com
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