CARRYING A PAPER REVOLUTION


gKRAFT IS A FORCE ACCELERATING THE CHANGE FROM FOSSIL TO FOREST.


gKRAFT is The Navigator Company’s answer to the plastic crisis: a kraft paper solution engineered to wrap and protect multiple types of products while keeping the environment in mind. Capitalising on its extensive knowledge of Eucalyptus globulus, The Navigator Company took another step and expanded its portfolio, with the introduction of gKRAFT in three sub-brands, FLEX, BAG and BOX, covering a wide range of business needs.


In search of the ultimate paper bag


gKRAFT BAG has become particularly trendy among the search for a truly sustainable bag. Due to the virgin


Sustainability from the roots up


However, even among its virgin fibre peers, gKRAFT has leverage. As a The Navigator Company brand, sustainability is at its core, so gKRAFT BAG is produced using the famous Eucalyptus globulus. This tree species allows a production of the same volume of paper bags with up to 50% less wood (vs. Pinus Taeda, Pinus sylvestris), while


capturing 3 times more CO2 and producing 3 times more O2 (vs. Pinus pinaster). A triple advantage.


The Navigator Company’s Eucalyptus globulus fibres, used for gKRAFT, are harvested from responsibly managed forests with FSCTM


(FSCTM -C010852)


and PEFC (PEFC/13-32-001) certification. Therefore, when it comes to sustainability, gKRAFT is a fierce competitor and a clear asset for brands wanting to show their


What’s next for packaging?


fibres used, it offers top quality and functionality, excellent paper formation, an extra smooth finish, printing consistency, and guaranteed converting performance. But that’s not all. Virgin fibres also pose a safer and more hygienic option versus recycled paper, as the latter can contain harmful quantities of chemicals, like Bisphenols and Mineral Oils as well as microorganisms like bacteria. This is particularly important when we talk about skin and food contact, which is why gKRAFT BAG has been approved for food contact by ISEGA and InnovHub.


consumers a clear commitment to the environment.


A powerful fibre


It’s undeniable that the Eucalyptus globulus is at the centre of the gKRAFT brand. So, it’s worth it getting to know the unique features of this fibre. Always coming from a sustainable mindset, gKRAFT praises the Eucalyptus globulus fibre for its longer life cycle. This fibre has a higher recyclability rate than other tree fibres, and provides better quality products even after being


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Packaging is an essential part of the current economy and, as such, it’s unlikely to go away. On the contrary, demand is on the rise. As we understand the role that single use packaging has in the current environment crisis, it is up to our industry to find solutions in which packaging can become a force for good. gKRAFT represents a successful effort in moving the needle in the right direction. With a strong commitment to the planet, it poses as a sound alternative, as bioplastic and the promise of recycling plastic prove disappointing. gKRAFT’s nature inspired, science backed approach points the way forward into a time and place where the balance between Man and Nature can be restored. Until then, every day we must take part in accelerating the change from fossil to forest.


recycled. The difference is 2 to 6 more cycles than other hardwoods, staying at kraftliner level (higher resistance) after 10 recycling cycles, while Pinus sylvestris drops to recycled testliner level (lower resistance) after 2 recycling cycles, for instance. At the same time, Eucalyptus globulus boasts quicker compostability than competitors packaging using softwood fibres. RAIZ lab has tested and shown that gKRAFT BAG is compostable in under 10 weeks. This data is especially relevant as it has been uncovered that plastic bags made of so called bioplastic - and, therefore, supposed to be biodegradable - have survived for 3 years on the soil.


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