Carton, Board & Paper
Metsä Board’s ultralight pizza box concept is a winner in the 2024 WorldStar packaging competition
M
etsä Board, part of Metsä Group, has been selected as one of the winners of 2024 WorldStar awards for their ultralight pizza box concept developed together with Adara Pakkaus and other industry experts. A total of 435 entries from 41 countries were included in this year’s competition. An expert panel of international judges compared the entries to similar solutions from around the world and awarded the ones that were superior in their category and market and were better in execution or innovation. The awarded ultralight pizza box solution, made of MetsäBoard Natural WKL Bright, uses considerably less material than traditional solutions without compromising rigidity, function, or print quality. The pizza box was about 38% lighter and, according to the life cycle analysis, the pizza box’s carbon footprint was up to 50% lower than those
of traditional solutions made of recycled fibre. The environmental impact comparison was carried out on the material and its production. The ultralight concept was created in co- operation with leading experts in the packaging industry. Packaging manufacturer Adara Pakkaus produced the corrugated material and printed the pizza box, with Marvaco supplying the flexo
printing plates. The visual outlook was designed by Futupack. Researcher and expert on ECG Expanded Gamut printing, Dr Kai Lankinen, provided invaluable input on the graphic design, prepress, and flexographic printing requirements. The World Packaging Organisation (WPO) has been organising the WorldStar awards since 1970 to recognise the best of the best in packaging innovations from across the globe. The objective is to bring forth advancements in packaging design and technology in response to new challenges and global trends, such as sustainability. Only packaging solutions that have been previously awarded in a recognised national or regional competition are eligible to participate. Previous to the WorldStar recognition, Metsä Board’s pizza box concept was awarded a ScanStar in a competition organised by the Nordic packaging industry associations in late 2023.
Liquid Carton Bill Boarding Possibilities
By Tom Kerchiss chairman of RK Print Coat Instruments Ltd E 22
nvironmentally friendly, made from sustainable resources, recyclable, ‘Green’ and other words or terms that may be considered emotive need to be properly considered before any commitment is made regarding the selection of packaging and labelling material. Printability and convertibility count. Determining whether the label or pack is economical to produce and viable in terms of production and processing is a must. Compromises occasionally have to be made. Product monitoring and the trialling of unfamiliar materials may be needed.
There is not always a simple answer to the question of what is the best substrate and material to opt for. A lot depends on whom the brand
owner, designer and marketer is aiming the product at. Consider liquid packaging of fruit juices and combo fruit/vitamin enhanced products. For serving at the breakfast table, for family consumption products are often purchased in 1 to 1.5 litre gable top cartons or a variant thereof. On the other hand, juices, combo mixes and flavoured waters that may be purchased on impulse and for on-the-go single serve consumption, often by young adults, are marketed in smaller and more convenient 250+mil bottles made from recyclable polymer materials. Due to the fragmentary nature of the market, most brand owners rarely restrict themselves to a single packaging medium, though there are exceptions. The smaller and handier sized bottles
February 2024
www.convertermag.com
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