SNACKS & CONFECTIONERY


Driving vending forward – make variety paramount


T


here is a great opportunity for vending operators to help drive their snack sales and the key to this is to offer a varied range of bestselling products and brands, according to snacking


giant Mondelēz International.


Trade communications manager Susan Nash said: “Consumers recognise branded products, and they help build trust in the quality of the products they are going to get from the vending system.


“Mondelēz recommends vending operators stock a range of its bestselling treats to appeal to as many consumers as possible.” She said treats remain a key priority within vending with many people seeing snacks as helping to provide ‘time out’ of a busy day, whether in the office, travelling or waiting for something. Alongside treat offerings, more functional products are also important. “It’s also a good idea to offer products that are being promoted


and invested in via wider marketing campaigns. These campaigns drive recognition and help the user know that the vending machine they are using is “up to date” and filled regularly. Some examples of key products from Mondelēz include the


healthy biscuit BelVita breakfast biscuits, Grenade protein bars, Cadbury Twirl, Dairy Milk, Boost, Wispa and Double Decker.


Innovation navigates changing snack trends


Driven by diverse consumer tastes and technological advancements – the snack vending arena has changed, but a new range of vending machines is proving to be a prime example of how adaptability and innovation can successfully navigate this landscape. The feature-rich SnackPoint range, by Westomatic, offers several models with multiple features, configurations and sizes. The capacity of the machines and the variety they can offer; including crisps, chocolate, cans, bottles and even sandwiches, make the range highly versatile. Two Quinto Max machines side by side provide a huge choice


of snacks and also 360 bottles and cans – great for any busy site and often cheaper than two separate dedicated machines for bottles and snacks. Post covid most machines are fitted with cashless systems which


MINT MAKES A SPLASH Cadbury Twirl – a top selling singles bar within vending – has launched a new flavour, Twirl Mint and this is expected to drive driving interest and footfall. According to Nielsen, mint is one of the top five flavours within standard chocolate. The mint chocolate category is worth £66M in sales, and this latest product presents an opportunity for vending operators particularly as new flavour launches are considered to be one of the key drivers of sales in chocolate confectionery, especially among younger shoppers. Twirl Mint achieved an exceptional overall liking score with shoppers in concept testing (Snack Chat consumer concept test 2022) and the launch of the new flavour has been hotly anticipated following the successful launches of Twirl Orange and Twirl Caramel. Vending operators are encouraged to order stock early to avoid disappointment and prompt excitement from their consumers.


22 | vendinginternational-online.com


provide an opportunity for multi-deal features, the convenient option to purchase multiple items in one transaction. You can even offer ‘multi-deal’ selections with a discount enabling operators to drive targeted sales, further increase revenue and offer customers a welcomed incentive to return. These deals can even be structured to encourage healthier snacking habits by offering reduced pricing on specific snacks. Customers are not the only beneficiaries of this new feature. By selling multiple products in one transaction operators can also save on transaction fees. The latest range include touch screens which can display


adverts or nutritional information for those wanting to make more health-conscious choices. Managing director, Richard Brinsley commented: “The change


in the snack vending market has prompted the industry to adapt. This range has always been a firm favourite here at Westomatic not only due to its reliable and easy-to-operate reputation but due to its wealth of features and continued versatility. Reliability means lower cost of operation and ownership and increased sales and profitability.”


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