INDUSTRY COMMENT
The importance of printed graphics and interfaces for vending machines
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hether it’s displaying your client’s branding, or making machines more attractive and easier to use, offering custom printed vending machine graphics and interfaces
brings many benefits according to Ed Giles, commercial manager at Bex Design & Print. Consumers no longer expect drab, unbranded vending machines. They expect bespoke, attractive machines that look fresh and well maintained. After all, we wouldn’t eat at a restaurant that looks dilapidated and run down, so why would we expect people to consume food or drinks out of a vending machine that looks the same? Despite this, unbranded vending machines can still often be seen out in the wild. So offering attractive graphic panels and interfaces means machines stand out from the crowd and command more attention, helping the machine operator to increase profits. Furthering that thought, imagine a car dealership is looking to install a hot beverage vending machine in its waiting area for customers. It may get a couple of quotes from two different vending machine suppliers. One offers a basic, unbranded machine, the other produces bespoke artwork featuring the car manufacturer’s branding and messaging. Which do you think they’d choose? My money would be on the latter. It’s a perfect opportunity to
capture the attention of their customers and reinforce their branding to a captive audience. So offering branded machines is likely to win you new customers, and the machines themselves should then perform well for the clients. It’s a win-win. And it’s not just about branding. It almost goes without saying that vending machines with printed graphics are more visually appealing than those without. For people like NHS workers who work long
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hours and rely on vending machines to grab a sandwich, a nicer break area with modern, fresh machines helps to make that precious time away from their duties just a little bit more calming. Printed interfaces can also make the process of using the machine
a lot easier. Nobody wants to choose what they’d like from a machine, only to be faced with a panel of buttons with worn off print, making it incomprehensible to decipher what they need to press in order to get their desired item. Printed interfaces clearly display button functionality so end users instantly know what they need to do. So, printed graphics make the vending experience better for the end user as well then? Absolutely. And the good news is that you don’t even have to produce the panels and interfaces yourself. By partnering with an industrial design and print specialist you can utilise the skills of an experienced design team to bring your ideas to life, before they produce the graphics and interfaces that will take your machines to the next level. At Bex Design & Print, we work closely with vending machine manufacturers and suppliers, creating bespoke machine graphics and interfaces.
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