TO GO MARKET
Coffee-to-go: the good and bad S
David Llewellyn, chief executive at the AVA: Vending & Automated Retail Association, explains the advantages and challenges facing the coffee-to-go market
ince its inception, the to-go market has become a mainstay in public and commercial spaces, satisfying consumer desires for immediately accessible services. A few restrictions have,
however, emerged in order for brands to prosper in the to-go business due to market conditions such as the demand for more convenient items, brand loyalty, and aggressive rivalry. Although the market has grown 16% overall since 2020, there have The to-go coffee business gained a total base of 27,900 machines, which is a 7% growth from 2020, and produced £570 million in 2021, according to the AVA 2021 census.
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vendinginternational-online.com Despite larger brands monopolising many prime locations
for Coffee-to-Go in travel and recreational facilities. There is still opportunity in workplace setting to extend the concept for ‘traditional’ vending operators. There are hurdles in the way for the to-go market to really thrive, and whilst there are signs of re-growth after Covid, there are opportunities for vending & automated retail in the market, as the need to diversify and keep up with changing customer preferences opens the door for new ideas and product innovation. Although there are indications of modest growth, there are still obstacles to overcome before the coffee to-go business can truly take off. The need to diversify and stay up with shifting consumer tastes, however, provides the door for fresh concepts and product innovation, thus there are still undiscovered prospects in the market for vending and automated retail.
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