KEPAK


Kepak serves up an innovative grab and go burger solution


Following the successful launch of its range of vending solutions last year, Kepak, home to the £115.6m*1


Chilled Ready Meals brand Rustlers, is


optimising the brand’s offering with the roll out of its innovative Cook in Box range – a finalist in the Best New Product category at The Vendies.


R


ustlers’ Cook in Box allows customers to heat


the fully assembled burger without even opening the pack, eliminating any messy preparation whilst also acting as a product carrier to enable easy consumption on the go - making it the ideal solution for both vending and micro markets. “Rustlers has been taking the lead in great tasting convenient food solutions


for many years, achieving over 21 years of sustained growth, making us one of the UK’s biggest FMCG brands. The development of our Cook in Box technology has opened new opportunities to introduce the Chilled Ready Meals brand into the vending sector,” says Carl Hunter, Kepak Vending’s Field Sales and National Account Manager. Two products are available in the new Cook in Box format. The Rustlers All


Day Breakfast Sausage Muffin served with cheese and brown sauce (RRP £2.50) is perfectly placed to target the breakfast occasion. New to the Rustlers range, and available exclusively in the Cook in Box format, Supreme Cheese Melt burger topped with Rustlers’ signature sauce (RRP £2.50) caters for lunchtime and evening customers. “We know that many want to offer instant, round-the-clock access to good


quality snacks and meals. Rustlers Cook in Box is ideal for 24-hour sites, including locations which are some distance from the nearest food outlets. In such locations, people often don’t want the hassle of having to go off site to get a meal. Similarly, people who are on a short break haven’t got the time or inclination to prepare food themselves, but they often want hot food that they can enjoy with the minimum amount of fuss,” adds Carl. “Together with our equipment, Cook in Box provides the ideal solution for


companies looking for alternatives to costly catering with hot, fresh & tasty meal options 24/7, every day of the year.” Kepak’s range of equipment includes the fully automated Pico Cooler


concept, which gives access to hot and fresh at any time of the day. Advanced technology provides real time monitoring which can be used to manage stock levels, reduce waste and theft, making it the ideal solution as a single unit or as part of a micro market.


*Nielsen Retail Measurement Service for the Micro-snacking category for the 52- week period ending March 20, 2021, for the UK market (copyright © 2021 Nielsen)


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