NEWS | Industry Updates
The Coca-Cola Foundation and the Norfolk Rivers Trust launches fourth phase of the Water Sensitive Farming initiative
The Coca Cola Foundation and The Norfolk Rivers Trust (NRT) have launched the fourth phase of the Water Sensitive Farming (WSF) initiative to protect one of the most water-stressed areas in the UK. Marking World Wetlands Day, the WSF initiative aims to reverse the decline of freshwater environments in Norfolk, and parts of Suffolk and Cambridgeshire. The initiative focuses on improving soil health and water quality and quantity, along with a myriad of wider benefits including flood risk management, carbon storage, groundwater protection and improved habitat for biodiversity. Established in 2012, with key support from the WWF-UK and Coca
Cola Freshwater Partnership, the initiative has replenished 2.75 billion litres of water – the equivalent of approximately 917 Olympic- sized swimming pools – provided over 300 farmers with one-to- one advice and support and improved approximately 3,100ha of agricultural land (including cover crops, buffer strips, reduced cultivations and riparian management). It has crucially improved the health of Britain’s largest protected wetland, the Broads National Park while globally, it has protected rare chalk streams, including the river Wensum Special Area of Conservation (SAC) and Site of Special Scientific Interest (SSSI). The fourth phase, which has been identified as one of the four key
UK projects to deliver the Courtauld 2030 Water ambition, will: • Replenish 500 million litres of water • Work with farmers to create a minimum of 20 on-farm wetlands, ponds and silt traps
• Restore stretches of degraded chalk stream • Implement land management changes including agroforestry and the creation of floodplains and meadows
• Plant at least 1,500 trees to stabilise banks and connect existing habitat filter water
• Develop and implement a programme of citizen science monitoring schemes to provide an important source of information and support for understanding and restoring the health of local river catchments Jon Woods, general manager of Coca Cola Great Britain, said:
“Water is our most important resource and is central to improving food sustainability. We are proud The Coca Cola Foundation has supported the Norfolk Rivers Trust for the last nine years to
Evoca is an export champion
With over 80% of its output exported in 2020, Evoca Spa features in a list of Italian ‘Export Champions’ published by the Italian newspaper Il Sole 24 Ore in collaboration with Statista, an independent German research institute. Companies of different sizes were invited to participate in this
initiative, all of them united by a drive to export their products – an area that, in the most difficult year of the COVID-19 emergency, proved decisive in supporting the national economy. The ranking was established on the basis of the turnover generated
by export activities by participating companies in the year 2020. Only the top 200 companies, which had delivered record export performances, qualified to be included in the list published by Il Sole 24 Ore. After having already received a special mention for the remarkable
internationalisation process of the group in 2018, as part of the ‘Business Excellence’ awards, this new recognition acknowledges Evoca’s expansion and development accomplishments.
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Evoca is now one of the world’s largest manufacturers of professional coffee machines marketing its products in over 140 countries.
help local farmers and communities protect, reduce, recycle and replenish water supplies. As a global leader in water stewardship, we look forward to expanding our work with food and drink businesses and working collectively to deliver sustainable solutions that improve water quality and replenish key areas across the UK.” Ed Bramham-Jones, operations director at Norfolk Rivers
Trust, said: “I’m immensely proud of what we’ve achieved as part of our Water Sensitive Farming initiative to date. The renewed funding commitment comes at a time when farmers are adapting to a post-Brexit landscape, while facing significant changes to financial support and agricultural practices. The new phase of the initiative is really exciting – we hope to reach new farmers, strengthen our existing partnerships with the agricultural sector and supply chain, recruit and train a team of citizen scientists, and ultimately deliver nature-based solutions for our desperately polluted and degraded rivers.” Water and the food and drinks industry Norfolk Rivers Trust will partner with The Rivers Trust (RT) to
share best practice with NGOs and policymakers to encourage collaborative water stewardship action across the entire UK food and drinks chain through the Courtauld 2030 Commitment. Alex Adam, water stewardship manager at The Rivers Trust, said:
“Improving our freshwater environment is a huge challenge that requires collaborative action across the food and drink industry. As such, Water Sensitive Farming has been placed as a key delivery mechanism for achieving the aims of Courtauld 2030 – a corporate water stewardship commitment and the associated roadmap towards water security for food and drink supply. We’ve already seen other companies including Tesco, Sainsbury’s, M&S and Asda invest in the initiative, and we’ll be continuing to encourage other key businesses to engage collectively. “We’re also keen to capitalise on the learnings and experience
gained over the partnership by delivering a nationwide training programme for other NGO advisers, as well as engaging with policy makers.” Visit
norfolkriverstrust.org/our-work/water-sensitive-farming to
find out more and get in touch with one of the Water Sensitive Farming advisers.
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