Category and merchandising advice
Utilising all of our knowledge and expertise within retail, Kepak can help you make a success of any OOH solution with guidance in ranging and key merchandising principles.
Make the most of all key consumption occasions (breakfast, lunch, snack and dinner), giving shoppers and consumers enough breadth and depth of choice. Different protein or bread types will ensure all shoppers needs and meal occasions are met.
Top tips
Availability Optimise space for best-sellers. Meal Deals
Offer meal deals for breakfast, lunch and dinner.
Signposting Make it as easy as possible for shoppers to find products by siting POS at fixtures.
Automated Retail Example Blockogram Product Size:
Stock All core best selling singles to meet occasion, whether that’s the portable nature of Cook in Box or eat later with standard range.
Burgers & Hot Sandwiches Flexing:
Brands and products can be flexed within each category depending on best-sellers and local demographic.
Sandwiches Occasions:
Ensure all on-the-go consumption occasions are catered for: breakfast, lunch, snack and dinner with a variety of hot & cold options.
Sandwiches meat snacks Adjacencies:
meat Snacking should be adjacent to sandwiches as they are both bought as a main for a lunchtime meal. Meat Snacks have the lowest affinity so should be further down the fridge; likewise with Slices & Pastries.
slices & pastries
ready meals soft drinks
Cross Shop Meal Deals: Encourage trade up increased spend by adding cross categories that can be added into a meal deal. Soft Drinks can complement any consumption occasion.
Range & Protein: Know your shopper and ensure a range that delivers all their needs whilst giving them options. Proteins should be merchandised left to right, and a choice of proteins should be offered: Pork, Chicken, & Beef (leading protein to the right).
burgers
As long as it is merchandised with the correct adjacencies e.g. an operator may have Seriously Tasty over Ginsters.
For more information please contact:
foodtogo@kepak.com |
www.kepakautomatedretail.co.uk
3.25
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