SNACKS TO GO
As snacking becomes embedded into daily routines, shoppers are seeking formats that are quick and convenient without compromising quality, taste or familiarity. The Grab & Go bars feature chocolate
Iconic chocolate bars available in new grab & go format
C
adbury has launched a new pack size for consumers to enjoy its iconic chunk in a portioned, portable
format. The new range of Grab & Go 56g bars offers an alternative bar that meets the growing demand for convenient treats. The food-to-go snacking category is
worth £5.7b and is forecasted to grow 3.3% annually with chocolate being one of the top three categories purchased, which presents an attractive sales opportunity for retailers.
Available in three of the brand’s best- performing flavours, Cadbury Dairy Milk, Cadbury Dairy Milk Marvellous Creations and Cadbury Dairy Milk Chopped Fruit & Nut, the Grab & Go bars translate tablets into a tailored snacking solution. More than half (53%) of shoppers are looking for on-the-go snacking solutions with 68% of Gen Z and Gen Alpha snacking at least twice a day. Traditional meal structures are increasingly being replaced by more spontaneous and flexible eating occasions.
chunks said to be unique to Cadbury Dairy Milk in taste and appearance, offering two portions per bar. The Grab & Go bars have resealable packaging that makes it easy for consumers to enjoy chunks for now and save chunks for later. Phoebe Morris, junior brand manager, Mondelēz International, said: “We’re seeing a clear shift in consumer behaviour, particularly among younger shoppers, towards more frequent, on-the-go snacking throughout the day. Shoppers are looking for options that fit seamlessly into their routines, creating a strong opportunity for formats that deliver convenience without compromising on taste. “Our Grab & Go bars bring the trusted
Cadbury Dairy Milk chunk taste into a format designed specifically for these high- frequency snacking moments. For retailers, this presents an opportunity to drive stronger shopper engagement, expand their chocolate offering with a relevant format, and attract the next generation of snackers. By tapping into this growing need state, retailers can unlock incremental category growth while making everyday indulgence more accessible and convenient for shoppers. Retailers also have the opportunity to win a fantastic cash prize by purchasing the new Grab & Go formats.”
Nestlé uses traceable cocoa ingredients in all UK made chocolate
Nestlé chocolate brands made in the UK are now using cocoa mass guaranteed to have been sourced from cocoa farming families that are part of Nestlé’s Income Accelerator Programme. The Income Accelerator programme was
created in January 2022 to help close the living income gap of cocoa-farming families and reduce child labour risk. The programme incentivises and supports cocoa-farming families to enrol their children in school, implement good agricultural practices, engage in agroforestry activities, and diversify their incomes. Nestlé has collaborated with a number of
expert partners and suppliers to transform its global cocoa sourcing and achieve full traceability and physical segregation of the cocoa sourced from its income accelerator programme. This means Nestlé is able to track the entire journey of cocoa beans from
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groups of farms to factory, while keeping them physically separated from other cocoa sources. The cocoa mass from the income accelerator
programme adhere to one of the highest traceability standards, ensuring “mixed identity preserved” traceability, enabling cocoa to be traced and stored separately. At Nestlé’s York site, up to 12,000 tonnes
of cocoa mass are used every year to produce chocolate for a range of brands including KitKat, Quality Street, Aero, After Eight, Yorkie, Rolo and Munchies. The news means that KitKat will feature on pack information where consumers can scan the QR code to learn more about how the programme works to benefit the livelihoods of cocoa farming families and their communities. Mark Davies, managing director, Nestlé
Confectionery UK & Ireland, said: “Announcing that all of our UK chocolate is now produced
using cocoa ingredients sourced through the Income Accelerator Programme is a very significant milestone for Nestlé. “Sourcing cocoa with this level of
traceability, at the scale that Nestlé operates, is no mean feat. It has taken a lot of hard work by many people, but we know that there is still more to be done. “We will continue to push to make a positive impact on the lives of farmers and their communities and contribute to a more sustainable cocoa industry,” added Davies.
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