NEWS | Industry Updates


Schaerer launches new website to enhance digital customer experience


Schaerer AG has announced the launch of its newly redesigned website, providing an enhanced digital platform for customers and partners across the professional coffee sector. From the full machine portfolio and service


New communications & events manager appointed by AVA


The Vending & Automated Retail Association (AVA) has appointed Paul Fitzjohn as its new communications lead, bringing with him more than 15 years of high-level experience across retail, FMCG, financial services and global corporate environments. Paul joins the AVA following a successful


contract with Awaze, where he overhauled the company’s multi-brand communications strategy, introduced AI Champions and strengthened leadership visibility across its Pan-European operation. Prior to this, Paul held a senior internal communications position at Asda. He played a pivotal part in delivering the retailer’s Future People Programme to thousands of colleagues, managing group-wide financial communications, leading pay and reward updates for over 125,000 employees, and supporting major operational and colleague- focused initiatives. Paul’s experience spans further roles


at McCain Foods, Evri, Arrow Global, Redmayne-Bentley, Morrisons, and HBOS, where he delivered award-winning communications, major rebrands, crisis responses, ESG strategies and multi-country engagement platforms. With deep expertise in communication


strategy, transformation programmes, leadership visibility, digital channels and colleague engagement, Paul brings a wealth of strategic insight to the AVA at an important time for the industry. “The AVA is excited to welcome Paul to the


team as we continue to strengthen our voice, enhance member engagement and champion the future of vending and automated retail” said Chief Executive David Llewellyn.


offerings to the popular blog: the new website offers a streamlined, user-friendly


experience that showcases all aspects of the Schaerer brand, placing its core values coffee expertise, flexibility and Swiss quality at the heart of its storytelling.


Designed for the needs of coffee shop owners, restaurateurs, hoteliers, and international chains, the site presents information in a clear, accessible format. Visitors can now easily explore Schaerer’s product range, discover tailored service options, and access practical insights and inspiration – all in one place. Mario Fracasso, global marketing manager at Schaerer, comments: “With the new website, we have further developed our design language and taken an important step towards making the Schaerer world even more vibrant and tangible. I am particularly


pleased that we can now present our coffee expertise and our brand in a modern, clear and inviting design.”


Carfume launches world’s first luxury car fragrance vending machine


around the UK, with plans to launch another 100 machines across more service stations, shopping centres, and other high-traffic locations in 2026. Priced at £4.95, the fragrances have been a huge success so far, selling around 10,000 units per month. Sean Mallon, Owner of Carfume, said:


Carfume, the leader in luxury car fragrances, has officially launched the world’s first vending machines for luxury car fragrances. Available to purchase now, the vending machines stock the full range of Carfume’s fragrances, including limited edition products. The vending machines create ease and convenience for drivers across the country, adding a touch of luxury to their journey. Following a successful six-month trial, Carfume is proud to announce an exclusive three-year partnership with Moto to expand the machines nationwide. There are currently 23 vending machines at Moto service stations


“This is a truly unique retail innovation; no other global brand has launched a dedicated vending concept for luxury car fragrances. Our partnership with Moto allows us to bring convenience, exclusivity and a little indulgence to drivers all across the UK. “Carfume is continuously expanding, and our partnership with Moto is a huge step forward in our success. After seeing the demand for these products during the trial period, we knew it was time to expand our operations, and we hope to increase our presence even further next year.” In addition to the Moto partnership,


Carfume is also stocked nationally in Halfords, The Range, B&M, Asda and many more.


vendinginternational-online.com |


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