LAVAZZA LAV AVA VAZZA
Lavazza serves its eighth year at The Championships, Wimbledon
As the official c ffoffee of The Championships for the eighth year running, Lavazza welcomed familiar faces and its Global Ambassador, Andre Agassi, to 2018’s Grand Slamtournament.
Lavazza, the authentic, global, Italian family company began its partnership withWimbledon in 2011, and since then, has seen it go from strength to strength.
During this year’s Championships, Lavazza operated over 200 coffffeemachines at 60 service points reaching 300,000 consumers over the two-week tournament. This included 13 bars and restaurants operating professional equipment, corporate hospitality areas, the media work roomand areas reserved for players andmatch offfficials. Around amillion cups of authentic Italian coffffee were served by more than 100 baristas, trained at Lavazza’s UK Training Centre. The tennis-loving crowds were catered to both inside
Wimbledon’s prestigious grounds and outside, at Britain’s most famous queue. The Lavazza Queue Café served up a range of
complimentary hot and cold c fofffee beverages, and with the famous Ripplemaker machine also onsite, visitors could customise their foamy cappuccinos and lattes with selfies (or photos of their favourite tennis idols!). Sampling staffff roamed the queue serving up cups of Lavazza’s Prontissimo! premium instant coffff ee from specially designed backpacks.
For the second year running, Lavazza welcomed its Global Ambassador and tennis legend Andre Agassi toWimbledon, 26 years since he won his first Grand Slam title in 1992. Agassi greeted fans down at the Lavazza Queue Café, even serving cups of coffffee to the crowds.
Lavazza Vice Chairman,Marco Lavazza, comments: “Lavazza is thrilled to continue its relationship with The Championships, Wimbledon, as well as with our Global Ambassador Andre Agassi, who will forever be linked toWimbledon where he won his first-ever Grand Slam title. It gives us great pride to continue our support of one of the greatest tennis tournaments in the world.”
Renowned c fofffee lover, Agassi states: “It’s a special feeling for me coming back toWimbledon and to be the face of Lavazza. The first thing I do in the morning is drink a cup of black coffffee, which helps me get the day offff to a good start. Lavazza make the authentic Italian coffffee I have known and loved for decades.”
Cementing the company’s global commitment to tennis, Lavazz a maintains its position as the world’s only food and beverage brand to partner with all four Grand Slam tournaments – for the third year running – serving Italy’s best-selling c fofffee to more than three million tennis lovers at the prestigious Roland Garros, US Open and Australian Open tournaments, in addition to The Championships, Wimbledon.
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