CARABAO
Carabao is a range of great tasting low-calorie energy drinks, available in a variety of fruity flavours including Green Apple, Mixed Berry, Mango Burst, and the distinctive Original energy flavour. The delicious drinks contain far fewer calories and sugar content than the major brands in the energy drink market, meaning the 330ml cans are 63 calories or less and the 500ml bottles are 95 calories or less. They’re also HFSS and CQUIN compliant.
The launch of
Carabao SPORT follows new consumer research which reveals that 60% of regular Isotonic Sports Drink drinkers who exercise weekly are very concerned about the presence of aspartame in
C
arabao is expanding its offering with the new Carabao SPORT drink, available in two fruity flavours:
Orange and Mixed Berry. Designed to aid hydration, the uniquely formulated carbohydrate-electrolyte drink with added B vitamins, launches in vending just in time for the warmer months. Available in a 500ml bottle with a striking design and sports cap.
sport drinks. With its great taste, added B vitamins, natural colours and flavours and lack of aspartame, Carabao SPORT is appealing to the consumer demand for more natural category solutions. On a mission to continue offering its customers lower-sugar alternatives, the new fruit-flavoured formulas contain only 4.4g of sugar/100ml and 113 calories per bottle. Speaking on the launch, John Luck, Chief
Marketing Officer at Carabao has said: “We’re delighted to expand our offering of great tasting fruit-flavoured drinks with the launch of Carabao SPORT – a new isotonic sport drink, designed to aid hydration.”
“Carabao SPORT includes the carbohydrates and electrolytes required to support prolonged exercise that you would expect to find in a sports drink, but it is our unique combination of aspartame free, added B vitamins, 100% natural colours and flavours and fantastic flavour that makes our drink special ”. Carabao also loves football, which is why they’ve been the sponsor of the Carabao Cup since 2017. Ash Ellis, Vending Sales Manager at Carabao said “As the title sponsor, we’re able to reward our vending customers with exclusive football opportunities.” “Throughout the 2022/23 football season, we had the pleasure of entertaining many of our vending customers in VIP hospitality at top football stadiums across the Premier League and English Football League, including Wembley Stadium for the Carabao Cup Final! I’m already looking forward to supporting the vending community even more so for the upcoming 2023/24 season.” Carabao Energy Drink and the new
Carabao SPORT range (launching May 2023) is available at Automatic Retailing. For more information and to arrange a meeting with a Carabao sales rep, please email
info@drinkcarabao.co.uk
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