Event Preview: Glee 2023
What’s driving outdoor living trends at Glee 2023?
Summer is fast approaching and as homeowners around the UK start planning for social gatherings and alfresco dining, Glee - the international festival for garden, leisure, and pet will be embracing the outdoor living trend with ideas and inspiration for 2024 on 27–29 June at the NEC Birmingham.
T
aking place at the Birmingham NEC from 27th to 29th June, the halls at Glee will once again be home to
exhibitors showcasing the latest designs in BBQs, inspirational furniture styles, and material and outdoor lifestyle influences within the dedicated Outdoor Entertaining sector. Glee’s late June timing is designed to offer significant benefits to buyers, with thousands of existing and new products exclusively launching at the show together providing the perfect opportunity for buyers to preview the latest collections and place orders for the upcoming gardening season. With summer right around the corner, Glee is also the first opportunity within the 2023 buying calendar to source outdoor furniture, garden heaters, and decorative items or finalise top-up orders for immediate delivery into store.
The power of the outdoors There is no doubt that the outdoor living movement has exploded recently as outdoor spaces have been embraced with new interests. Gardens have become, more than ever, a place to relax, escape, work, eat, exercise, and play. Recent research by YouGov for the HTA (2021) revealed that nearly half of UK households (42%) use their gardens to entertain family or friends with garden parties and barbecues. The HTA also showed that sales in the outdoor living department at garden centres were 19.88% up in 2022 compared to 2021, indicating that this momentum is showing no signs of stopping.
Indoor and outdoor merged rooms Furniture and accessories have blurred the lines between indoors and out, adding comfort and style by effectively creating zones while maintaining an open look and uninterrupted view of the garden and beyond. Emotive design forms the foundations of Glee exhibitor Bizzotto’s brand philosophy and furniture collections. With a commitment to high quality, sustainability, and beauty,
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its three furniture brands, “Yes”, “Bizzotto Outdoor” and “Homemotion” will take centre stage. Tramontina has all retailers need to sell the stylish and versatile al fresco dining dream, from beautifully understated bistro sets to loungers which create individual and comfortable areas to relax in. Hex Living will also be creating the perfect outdoor room with its contemporary garden furniture ranging from loungers to storage solutions.
Social hotspots Fire pits, chimineas, log burners and patio heaters have proven to be the must-have garden accessory and that trend is set to continue into next year as people enjoy their gardens for longer. According to an Amazon survey, 32% of people plan to buy a fire pit in
2023, making it a popular outdoor cooking and heating appliance. Pinnacle Agri is a newcomer to Glee and
its showstopping product is the Firestorm Patio Heaters which use eco-friendly wood pellets to create a dazzling, smokeless flame within a glass tube, perfect for those that like the modern aesthetic. Fandango Products will be bringing back its safe and easy-to-use Kindling Cracker firewood splitters. They are also the UK distributor for Espegard’s fire pans and accessories, which with their simple and functional design for warmth and cooking will win over fire pit lovers everywhere.
Al fresco dining The overall barbecue and alfresco eating market in 2021 were worth just over £2.2
GCU Summer 2023
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