contents
Market growth and standing out from the crowd
It has been another year of ups and down for the industry, but with overall market growth, there should be plenty of optimistic green shoots heading into 2018.
The season started with a bang, with a run of good weather and the Easter weekend falling in April. With the weather always playing such a key role in the performance of garden retailing, a decent stretch early in the year always sets the industry up well, so it was a shame that it was followed with a slightly patchy summer.
However, with the market trending upwards overall, driven by the growth in categories such as growing media and organics, the industry should be fairly content with 2017 as a whole. Of course, with a
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burgeoning market comes increased competition. The discounters and wholesalers have been edging into the market for several years, and now occupy a fair swathe of consumer spend. Those newer entrants cannot compete with the core competencies of garden centres, though. Horticultural expertise and advice remains a key point of difference, ensuring customers get the most from their purchases. Similarly, offering a nice day out, with quality catering facilities and an appealing locale, is something that many retailers can only wish for. In 2018, leveraging those things that help you stand out will continue to be essential. Done right, it can only mean another good year for garden retail. Best wishes for Christmas and the New Year to you all.
@ GCUpdateUK
Big Interview: Sheila Hill Glee at Spring Fair preview
10 Garden wildlife 12 Plants, seeds and bulbs 14 Association comment: GIMA & HTA 15 Association comment: GCA & BHETA 16 Year in review 20 Industry news 21 On the Board: Ian Riggs
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