new products


Grow your houseplant category with help from Baby Bio®


Retailers ordering the Baby Bio giſt displays are increasing basket spend! Don’t wait any longer & lose out! ONLY UNTIL STOCK LASTS!


etailers capitalising on new and exciting giſting opportunities created by Baby Bio® are growing their houseplant category and generating incremental sales.


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Perfect for every gift occasion, including Christmas, Valentine’s Day and Mother’s Day, the Baby Bio® Houseplant Care Packs and Baby Bio® Orchid Gift Packs are perfect for consumers looking for something special. When highlighted in the eye catching dedicated displays, the gift and care packs are drawing consumer traffic into the areas in which they are placed, whether it’s amongst houseplants or gifts, resulting in an increased basket size! • Baby Bio® Orchid Gift Pack, the perfect Christmas, Valentine’s Day or Mother’s Day gift for orchid or houseplant lovers


• Baby Bio® Houseplant Care Pack, with the plant feed consumers love & trust


‘We are seeing real momentum with these Baby Bio® displays as they capture consumers’ attention and drive link sales,” said Scott Williams, National Salesforce Channel Manager at SBM Life Science. “The stores that have placed orders are already seeing a significant sell through and stock is running out fast! So, act now, place orders and don’t miss out on generating link purchases and bigger basket sales!”


The Baby Bio® Gift packs include:


Baby Bio® Orchid Gift Pack: Ideal as a present for an orchid lover on any occasion, containing: • Baby Bio® Orchid Food: specifically formulated for orchids, Baby Bio® Orchid Food contains the perfect nutritional balance for encouraging brighter blooms and healthy leaves.


• An elegant glass mister: a fine mist can be delivered to every part of the orchid using the mister, creating the humid environment orchids love.


• A FREE Orchid Care Guide: written by garden writer and broadcaster, Geoff Hodge, it explains how to keep orchids healthy and those attention-grabbing blooms flowering as long as possible.


Baby Bio® Houseplant Care Pack is the perfect gift for a special occasion and includes: • The iconic Baby Bio® Houseplant: Britain’s favourite houseplant food for over 60 years, its formulation is perfect for encouraging greener leaves and vibrant colours.


• Baby Bio® Leaf Shine: eliminating the need to polish or dust the leaves of houseplants, just spray on to ensure a long-lasting shine for many popular houseplants.


• A FREE Houseplant Care Guide: the Guide explains how to tackle the common problems of caring for houseplants.


Consumer Advisory Line 0845 345 4100 uk.gardenadvice@sbm-company.com


Baby Bio® is a registered trademark of SBM Développement.


07976 669089 cathy@cathyconnan.com www.sbm-lifescience.co.uk


GCU November/December 2017 www.gardencentreupdate.com | 13


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